You need to show the value of SEO while also presenting the correlation between SEO activity and results. I don’t know how many in the industry have been in situations where a client is shown great SEO results, turns around, and says, “Yeah, but we...
Descriptions still don’t appear to add much ranking value, but can help encourage clicks. The direct SEO benefit may be debatable, but it never hurts to get your content in front of a large amount of people.
Editor's Note: Richard Kirk, Head of SEO at Performics Worldwide, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Now I have nothing but respect for the work Gareth...
Always build these keywords into your SEO strategy somewhere, they shouldn’t be the be-all and end-all of your SEO but they can add serious value to your activities, and the PPC team will be able to help you find them.
You can afford to do this more with SEO as you aren’t paying for each and every click, so the value of thousands of visitors to your site who have been searching for “TV’s” may not be that high in terms of direct tracked ROI, for example, but you...
Clearly there are many ways to build links to a site that will add SEO value but finding key related sites and engaging with them remains one of the highest-value methods. One of the biggest topics in SEO right now is ‘social’ SEO – the idea that...
Top 13 Social Media Ranking Factors for SEO by Gareth Owen How Google Destroyed the Value of Google Site Search - SEO Book.com Creating Long Term SEO Value - Distilled In Pursuit Of The Perfect Link: Learn How To Recognize Link Value - Search...
You'll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and...
SEO and PPC: A Love-Hate Relationship by Gareth Owen Three big trends are changing how we attribute value in SEO. Getting SEO Value From Your Affiliate Links - SEOmoz Tapping Internet Resources for SEO and Beyond by Gary-Adam Shannon
Today, we'll look at some of the changes in how we attribute value in SEO, and how we're increasingly turning to tactics that were previously considered to be the realm of paid search professionals in order to meet client expectations.
by Gareth Owen AdWords reports get more powerful: measure the value of ad interactions - Inside AdWords Facebook Praise Up, Value Up, Advertising Up, Scams Up, Privacy Gone by Frank Watson Enterprise SEO: 3 Secrets to Scalable Success in 2011 by P.J.
With social media it's easy to get caught up with simple metrics like number of tweets, followers, and friends when assessing the value of an individual's social profile. Two subjects have been prominent in search engine optimization (SEO) over the...
If it is an engaging campaign, they will get a lot of followers and their profile will have strong social signals, which can then add value when linking back to the site. SEO bloggers are either looking back at their predictions for 2010 and seeing...
If you can find an SEO agency that's happy to show you exactly what they do in building links, in investigating indexing issues, in understanding competitor site profiles, etc.then you can be more confident in seeing the value that they're adding...
Try to genuinely engage with them, through direct contact, through affiliate and display deals, and by using other more creative methods (where appropriate) to build strong business relationships online that add value to users and provide SEO...
The trend we're seeing is that highly relevant links from sites with quality link profiles of their own are adding the most value to an SEO campaign, rather than those with outright PageRank (we have also seen a large number of sites suffer...
Finally, see if you can put clean links within display ads so that all ad placements pass direct value back to the client's site. The biggest obstacle with actually integrating SEO activities with other business functions is that SEO people don't...
The real value-add of a good agency is a focus on a set of data and metrics and an understanding of how to improve them. One specific result of this change is that digital agencies cannot afford to allow PPC, SEO, display, affiliates, mobile, and...
