SEO News

Value Search Program

RSS
  1. So... You Think SEO Has Changed?

    What Penguin did was eliminate the value of low-quality links that never should have counted anyway. And, because it's hard to measure ROI in links, it typically wasn't the first choice for a lot of marketers who couldn't explain the value of those...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    For example, if everyone talks about the value of video marketing from a theoretical perspective, but you're creating 3,000 word in-depth tutorials that really move people forward, that's your niche. Host a podcast, video program, or interview show.

  3. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    To some, this data may imply that organic search is where all the budget should be invested, because social media offers no value to the brand. As illustrated by the data, this particular organization did not have an active social media program...

  4. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. However, the reality with content marketing that most people are starting to awaken to, is that...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    Close to 80 percent said they would value an on-demand library of digital marketing classes, with almost 70 percent interested in some sort of eLearning or in person workshops or training. If you are looking for a social media 101 jumpstart program...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Articulating the value of digital to the CMO. Chris Birkholm, Program Manager, Digital River More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. DS: Measurable results speak for themselves, and Google's TrueView program...

  8. 10 Google Analytics Custom Events That Track the Untrackable

    ZIP code, degree level and academic program) and the transferable credits into the value field by firing an event when users hit the calculate button. As the page loads, the script that triggers this event looks at the destination URL on your site...