The value proposition is certainly there. Microsoft wants schools to use Bing as the default search engine. The Bing for Schools program, announced earlier this week, is offering U.S.based schools a tailor-made search experience using Bing.
V = Clarity of the value of proposition (why) He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. He goes through some of the projects coming out of Microsoft...
To the contrary, you only want clicks from searchers likely to resonate with your value proposition. Every word and phrase now has a value in the marketplace, so bidding on keywords is like buying stocks or commodities or futures.
Communicating this value proposition to prospective customers as soon as they enter your website can mean the difference between whether or not they choose to stay on your site, and whether or not they choose to do business with you.
To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
You need to provide a good value proposition to attract newcomers and to retain past attendees. Getting lots of attendees to your event is great, but the value of good sponsors can't be over-stated. The poster mentioned his desire to assist...
The online brand that will be delivered in social must align with a B2B organization's brand promise, mission, and value proposition. Facebook, Twitter, LinkedIn, Google+, and YouTube each offer B2B marketers value.
Last time, we talked about how important it is to do our research, and understand our competition, and value proposition. Are you surrounded by web developers and graphic designers in your office every day?
Web analytics software was a new and expensive proposition, and most companies didn’t take advantage of it. That means that in this case, the value of this campaign likely has been drastically understated.
Have a Unique Value Proposition It’s critical to have a unique value proposition when communicating with bloggers. As a result, more time can be spent on persuasively communicating your value proposition.
Within this exercise, you may discover your unique value proposition, if you haven’t already. A hasty start or too much enthusiasm without a lot of research to support it almost always leads to increased budgets, disorganization, and an unexamined...
A brand’s digital copy should communicate the value proposition and what makes you different from the competition. Content is more of a subliminal means to communicate a brand’s value proposition and could come in the form of press releases...
If users aren’t engaged and bail here, it doesn’t matter how awesome your call-to-action or unique selling proposition is. Just as the quality and relevancy of sites linking to your documents weighs on the value of that content, so to do the sites...
Creating a compelling and unique value proposition for potential employees will make recruiting mid- and upper-level talent much easier. Developing a creative and unique value proposition will help you stand out from the pack.
Google’s value proposition is, simply, that it's useful. Utility: Delivering Value to Consumers There is value in either variable independently, but when combined they reinforce one another. Frequency: Reinforcing Value to Consumers
Technically algorithmic updates are ultimately a winning proposition, but when SEO professionals experience several updates in short order, they can feel a bit like a slow kid playing dodgeball. The stock has lost more than a quarter of its value...
Talk about your offer, your unique value proposition, and what distinguishes you from other sites with a similar product or service. SEO landing pages, on the other hand, don't get as much press, which is odd considering they’re twice as hard to...
Acquiring links that require a manual action or editorial review means offering a value proposition. Link building has always been a risk:reward proposition. This continues to be true in 2013. What has changed over the years is the degree of risk...
By the time this article publishes, the holiday season will have been either a resounding success for online marketers, or a doomsday proposition only imagined by Wall Street pundits and Mayan mathematicians (if we’re still here to read this).
The value proposition should be obvious. Value: Is your value proposition answering all of the meaningful questions that the visitor is asking? Customers care more about the value that you provide behind that price—so tinker with your sales copy...
