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Value Proposition

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  1. How to Plan Effectively for Content Marketing in 2014

    The content that they produce follows a set of editorial guidelines that align with their value proposition and their readers' interests. We all know that SEO is evolving. Further, the relevance of high quality and frequent content around market...

  2. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    Focus your value proposition so it meets true mobile-specific needs. Mobile marketing is no longer an aspirational play for some new pie in the sky. The biggest challenge today, according to Google, is educating or training marketers how to deliver...

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    Because CEOs operate on a different level, it is imperative that the value proposition be based on impact to the bottom line. A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media.

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. It is rumored there will be elements that brands can insert into...