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  1. Conversion Rates & The Value Of Outsourcing SEM/SEO

    I recently got my hands on Marketing Sherpa's newly released Landing Page Handbook. One of the things that jumped out at me was a table of conversion rate averages for different marketing tactics. Marketing activities are the engine of growth for a...

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  2. We Like ‘Em Both

    Both SEO and SEM are equally effective online tactics, according to nearly 2,500 marketers surveyed by Marketing Sherpa. While that trust in search optimization and marketing is commendable, it supports what we already know about the value of...

  3. Search Engine Forums Spotlight

    Marketing Sherpa Nov 17 2004 4:15PM GMT Companies with the right staff get more value from analytics: Jupiter. Adwords to Ban Affiliates? Webmaster World Relevancy is an issue. If Google wants to maintain the most relevant results, it should...