SEO News

Value Judgment

  1. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Weighted: assigns credit on a curve, requiring them to make judgment calls Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Make a few judgment calls. According to Christian Ashlock, Product Marketing Manager at Google+, the reason to limit the availability to just those accounts was to ensure that advertisers were getting the most value out of their spend.

  3. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    This has been a long road and we are absolutely delighted with today's judgment," the firm said in a statement to Reuters. Chin's statement in this year's case that Google Books' service is "transformative" by giving additional value and a new...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Use your best judgment to decide what's practical to factor in for the cost. Support Value 11. Support Value - Online Self-Service Content Value 7. Lead and Sales Value 12. Dollar Value Note: "Social Media ROI" is a buzzword phrase that loosely...

  5. AOL Names Nine Board Members for Post-Time Warner Separation

    These individuals bring independent judgment and a dedication to building shareholder value, and they will be a tremendous resource for our company, our employees, and our future. Today, nine members were named.

  6. SEO Mos Def Busted by WA State Atty General: $450,000 Penalty Looms

    The parties settled with a stipulated judgment in which the company promised to change its business practices. It disgusts me to think of the thousands of dollars companies are paying every day to these clowns to get services that carry no business...

  7. Google CEO to MicroHoo: We'll Bank on Frank

    Frank and his team bring unparalleled industry knowledge, a unique 25-year market perspective and candid, insightful judgment that CEOs greatly value on important strategic initiatives. Google CEO Eric Schmidt has named legendary Bubble 1.0 i...