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Value Great Expectations

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  1. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    A year-end white paper, predictions for 2015, a special webinar, or something else of value would be one way to thank them for their business in 2014 without being too creepy. Holiday down time is a great opportunity to perform the tasks you were...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    You can leave "Value" empty. That's a huge drop and can help those clients better understand which content is "low quality" or not meeting user expectations. We know that the major search engines calculate dwell time, and that low dwell time can be...

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Articulating the value of digital to the CMO. Recalibrate expectations on measurement: Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the...