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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Search, social, content, and digital marketers probably agree it's an exciting time in marketing; but it can also be a confusing time; countless options to track data and our customers often leave brands overwhelmed and scratching their heads on...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Top Tips From Brands on Dealing With Secure Search Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

  3. Twitter Files for IPO: Reveals Debt, Advertising Revenue Per Timeline View Details

    For the sake of advertising, its bread and butter, Twitter plans to increase and improve its targeting capabilities while opening its platform to more brands outside of the US. Twitter considers its value proposition to advertisers, data partners...

  4. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    The goal of Share13 was to connect like-minded marketers and brands and hear from "them" about the future of search and the rise of earned media. Here is a collection of notes, quotes, and insights from leading brands and thought leaders in the...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    To succeed as this app-based search ecosystem evolves, brands need to understand the relevant apps on the market, the value proposition of each, and how to build rank and findability. It is rumored there will be elements that brands can insert into...

  6. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    This is an area which has seen a significant increase in the past year, and is now at one in five brands. Twenty percent of brands now have their Google+ page show in the SERP. Allows users to see the value of a website before they click and visit...

  7. Mobile Marketing: Connecting With Your Audience on the Move

    In addition to mobile marketing for customer acquisition, the panel also discussed how brands are delivering additional value and fostering brand loyalty with a holistic mobile approach. At SES New York, a keynote panel addressed the opportunities...

  8. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    He is known for encouraging his clients and teams to venture down unchartered paths to discover new ways of igniting conversations between brands and people. Prior to joining Twitter, Lunenfeld was a founding member and CEO of Moxie Interactive, a...