PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. What are three key things you should consider adding to your marketing plan, according to the experts?
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
As user data, we all share a common value. Adding properties like Freebase and Frommer's to their collection handled some of that, but not enough. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
As numerous posts have pointed out in recent months it is now about earning those links by contributing and adding value via content. Undoubtedly low value websites linking back with commercial anchors will be under scrutiny and I also always look...
But I imagine there is much more potential value in testing core ad strategies against one another. Case in point is something that I like to call "pixel optimization" within paid search ads: many search marketers run ad tests on things like the...
And the value can be two-fold: This may mean a slight refresh of the content along with adding in images or links to the product or category you’re talking about in the post or article. If you have a social presence and want to grow it, think about...
So as Google places more value on link relevancy, so should you. Given the oversaturation in with cold email outreach, one way to increase your chance of getting links with authoritative guides – particularly links that are highly relevant – is to...
Try thinking about link building as a way to build value and loyalty with people in your vertical. Loyalty and value are at the top of this list. Editors would be one person you would benefit from reaching out to, so adding the term ‘editor’ in...
In other words, we were now being rewarded for adding value to the marketplace. AdWords doesn’t have to be hard, complex, or time consuming. You can still set up campaigns and ad groups without a lot of knowledge or skill.
Create playlists not just to showcase your own content, but consider also including the occasional video from other channels if you feel it can provide value. For this, you can choose a video that highlights the value of your channel, a video about...
Use it for your visitors and for link points; just remember, if you aren't adding value to someone's site with the content on your page, then it's not good enough. Don't get me wrong, social media is a fantastic tool for marketing and can't be...
District Court - Eastern District of Wisconsin because "she didn't show her name has any commercial value or that Google made any use of it (commercial or not). I feel that the decision was economically-driven, in favor of Google and against the...
Adding clear benefit only raises the value of your document. Adding graphical representations of data only boosts the value of your documents. If not, drop a thousand (or even a few thousand) words of original, value-add content.
You build a link, people use it to get to your site, you measure the value of this. Google Analytics is all about traffic – where it came from, what it led to on site and how much value this generated.
Depending on the goal of your Twitter campaign, adding a photo to your tweet might add additional value in terms of engagement but it also might just add costs with no additional benefit if you’re trying to optimize for website visits.
Agencies that manage campaigns across multiple countries have been struggling to provide the right value to advertisers, and that’s both a disservice to the clients, and an opportunity for BlueGlass in our global growth strategy.
Smartbrief is a great example of adding value to news that other people are sharing. More than two-thirds of client-side respondents (70 percent) to a new report from Econsultancy stated that their companies will increase the amount spent on...
