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Value Adding

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  1. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...

  2. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    You can leave "Value" empty. Many marketers mistakenly believe they will upgrade to GTM in minutes by just adding a container script to their site's template. By adding one line of code to your Google Analytics snippet, you could fire off an event...

  3. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    So someone on Twitter was asking a question about "how can I do an RSS auto blog to a blog site and not have that be viewed as spam," and the problem is that if you are automatically generating stuff that is coming from nothing but an RSS feed...

  4. Google Wins Book Lawsuit: Judge Rules Digitization Service 'Fair Use'

    Chin's statement in this year's case that Google Books' service is "transformative" by giving additional value and a new purpose for existing work, could quite possibly be applied in future cases. It advances the progress of the arts and sciences...