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  1. Cutting edge intro: Righting wrong-way risk

    It's like simulating an unconditional value along a path and then destroying this path for no reason. Many of these are single-factor models that define a linear correlation between credit quality and market risk factors that feed into valuation...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Outside of very specific niche categories where directories have a lot of value to add, we are seeing the end of an era or a transition away from directories as a major ad opportunity. Internet ad revenues have reached a historic half-year high at...

  3. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. You should claim and optimize your listings on Google+ and add location-specific images and videos. Today, marketers must ensure their brands are visible where and when...

  4. Survey Says: Stop Making Assumptions About Your Content

    Ultimately, in order for content teams to justify more budget and resources, marketers must be able to demonstrate the value of their outputs. Do find ways to add shorter polls or "temperature checks" within content pieces - these could be ratings...