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  1. A Content Marketing Manifesto: 10 Principles to Drive Creative Content

    Also, curate other peoples' content but add value to it by offering up an additional opinion or an insight or perspective. No two content marketers are like. For example, Dan Zarella of Hubspot likes to focus on the data-driven reasons for why...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    This wouldn't add any value to the user experience and would result in poor-quality ads being displayed more prominently – hardly an ideal situation. Last October, Alistair Dent wrote an interesting – if somewhat misguided – post about why you...

  3. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase process as well as post-purchase engagement: percent of respondents find video helpful in comparison shopping.percent of respondents find...