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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. As an example of targeted marketing that offered value, Brady used a small start...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    SMBs should look for tools that will help segment customers for whom their business can provide a niche value. Better tools for mapping mobile behavior based on time and location are the keys to predictive marketing, according to Bing ads...

  3. Introducing the Local Marketing Adoption Curve

    At this point, there should be no question about measuring the value of local. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as contextually...

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    If your organization has a successful SEO strategy, you are most likely creating great content that your customers find of value. One can assume this lack of perceived value for SEO content is because of all the garbage that has perpetuated as SEO...

  5. Dealing With Onsite Duplicate Content Issues

    Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost to your website. Duplicity can be both onsite and offsite: Onsite duplicity is when the...

  6. Native Advertising for Small Business: The Missing Link?

    Native advertising blurs the lines between organic content and advertising, providing more commercial value to traditional content. By using promoted posts on Twitter and Facebook or content discovery platforms like Outbrain and Taboola, small...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Visitor Value: The Key Metric When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? is "Oh, I tried AdWords. It didn’t work for me.

  8. SEO Is No One-Trick Pony

    Even without a link, I have think that Google is smart enough to pass some value through (as was hinted at last year, in Google’s John Mueller’s Webmaster Central hangout). The workshop was four hours and the presentation totaled just more than 100...

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    So do retailers in the U.K.then see the value in making online shopping more personalized? Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35 percent of online...

  10. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    But a great way to really understand the overall value is a nifty tool provided by Google called the Full Value of Mobile Calculator. The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out...