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  1. 5 Rules to Effectively Use Press Releases for Links

    The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Press release marketing has come under a lot more scrutiny for the kind of...

  2. Google Active View Format Gets Accreditation

    There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers...

  3. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  4. A 7-Step Landing Page Template to Convert Prospects into Leads

    Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...

  5. 10 Vital Steps to Building Social Influence

    Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...

  6. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove...