PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
The issues that can arise from some press release networks are the mass-scale duplicate content and redundant anchor text links across numerous sites with little real value. Press release marketing has come under a lot more scrutiny for the kind of...
There is value in having, for example, ads at the bottom of a page," Luttrell said. Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Active View, introduced in 2012, lets advertisers...
Proving the Value of Your Search Campaign: Tangible SEO Metrics: As the value of natural search as a legitimate and thriving marketing channel has evolved, the need for modern marketers to run their SEO programs with the same level of...
When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration of a hundred-year-old tradition of direct marketing: Find people who have a problem, get their attention with a small...
Let’s face it, old-school SEO won't be going away anytime soon and continues to be a strong value driver. Site audits should address the underlying content structures (meta data, value lists, controlled vocabularies, taxonomies) that support...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
The main thing you have to remember though is that it’s not about your audience, it’s about how you can provide value and entertain their audience. At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove...
Exclusive audience reach gives insight into missed opportunity, but what about comparing value of searchers across the networks? Full Disclosure: I work for Bing Ads as an Evangelist. This means I am constantly bombarded with fantastic information...
Post a comment that adds value like, ‘you talked about this thing, well this is related and this is another illustration of what you just said,'" Kawasaki said. If you have more brains than money, you should focus on inbound marketing.
Assign and train experts to contribute to discussions: For each sub-topic/conversation that you would like to contribute to, identify experts in your organization who can add value to these conversations.
So we've established that brands are now publishers, and if they expect to generate real results – links, shares and community engagement – they'd better have a good answer to the question, how am I adding genuine value?
If you do download my list of useful SEO articles maybe you can do something more with it; I'd love to know which authors appear most frequently or if there are other sites whose RSS feeds would add value.
If you have some very low value products that might not work well on search, simply don't include them in any targets. If you currently split your targets by brand or by category then you're using the same bid for the high margin and high value...
More importantly, there is value to be realized with digital video advertising right now. NewFronts") have been dominating my conversations as of late, with a lot of it revolving around a single, albeit complicated, question: "How much of my ad...
He highlighted the firm's commitment to developing products that may not hold much value in the near term. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. The search giant reported revenues of over $13...
Linking between the app store and the website boosts the app’s SEO value and also confirms that the app is authentic, not an imposter. Developing apps require different skills than traditional website development.
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
As user data, we all share a common value. Not long after Google+ was launched, I came to the conclusion that Google didn't build it as just another entry into the social arena. I was certain it ran a lot deeper than that.
