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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    When thinking about your content plan, think how the content you will create and publish will fit the mission and culture of your organization and the value of the products and services you provide. You're given the keys with strong expectations...

  2. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. Tthe highest value customers come from organic search at a rate of 54 percent higher than the average...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In fact, it's encouraged so you can get maximum value out of your keyword analysis and topic strategy efforts. By getting those links, you help float the trust, authority, and relevancy of your domain, which thereby lifts the "SEO value" of all...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Allows users to see the value of a website ‘before they click’ and visit - via rich snippets in the SERPS Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques.

  5. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    It is even more relevant for SaaS customers, who will only renew their subscription if they love what you do for them and you continue to provide value month after month. This means you don’t stop adding value once customers sign up for your paid...