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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your following? +Post ads on the Google Display Network have been out of beta for several months now, but the...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Take these nuggets into the next step to validate which product features and benefits are...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results...

  5. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. In fact, Aberdeen's 2012 Marketing Lead Management...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan. One of the most important aspects of the marketing plan in 2014 will be allocation of resources...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    There are studies abound that validate this correlation and even more controversy surrounding it. Earn the awareness, respect, and trust of those who might buy. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO...

  8. 5 Google Dynamic Remarketing Ads Best Practices

    Install a Google remarketing tag on your site: You can test and validate your tag using Google's remarketing validation tools. What is Google Dynamic Remarketing? Merchants who sell online often use retargeting as it displays ads to shoppers who...