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  1. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    Do we really need a study to validate the element of surprise? Other studies also validate the power of surprise. As technology advances, the distance between a brand and its customers has grown. Face-to-face transactions are replaced with digital...

  2. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Since they seek to validate and score the quality of everything else you do on the web, why wouldn't they also evaluate the quality of your following? +Post ads on the Google Display Network have been out of beta for several months now, but the...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    More than half of consumers (56 percent of smartphone owners and 49 percent tablet owners) said the mobile web was a way to validate impulsive purchases while in retail locations. Most online advertisers know that mobile-specific experiences are...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Take these nuggets into the next step to validate which product features and benefits are...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Branded keyword data helps validate the performance of event marketing in association with brand development and webmaster tool programs provide a simple way to better support this initiative. In fact, Aberdeen's 2012 Marketing Lead Management...