If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media.
Ultimately the strength of this habit is a function of two interrelated variables: utility and frequency. Google clearly occupies the coveted upper-right quadrant on the utility-frequency matrix. Habit = Confluence of Utility + Frequency
Develop a free gadget or utility that will help people, and then give it away. The gross measure of Page Rank as used by Google (what you see in your Google toolbar) primarily drives crawl frequency and crawl depth, not rankings.
It has also sought to expand the product definition by integrating web search, Shopping.com, eBay listings, ratings and reviews and other content to broaden the utility and usage frequency of SuperPages.com.
Not having URLs added in a timely manner waiting and waiting and waiting to be indexed the directories, particularly Looksmart, but dmoz as well, is heavy-handed re-writing of descriptions, even when I submit descriptions that are accurate and I...
Unfortunately, as you can't specify actual phrases, I find the utility is limited. Next, you can enter a search phrase, set the search mode to "whole phrase," and then you'll quickly be able to see which of your pages already use that search phrase...
Unfortunately, as you can't specify actual phrases, I find the utility is limited. Next, you can enter a search phrase, set the search mode to "whole phrase," and then you'll quickly be able to see which of your pages already use that search phrase...
A new utility from Lycos allows those using Internet Explorer 4 or 5 to highlight any words on a web page, then right click and send the words as a query to the Lycos search engine. Each of these off-the-page criteria are weighted differently, but...
A new utility from Lycos allows those using Internet Explorer 4 or 5 to highlight any words on a web page, then right click and send the words as a query to the Lycos search engine. Each of these off-the-page criteria are weighted differently, but...
BullsEye is a powerful utility that will likely appeal to professional and advanced users, though I suspect novices may find it a bit too intimidating. If you're a metasearch fan, now is a good time to consider going a step beyond by using a search...
BullsEye is a powerful utility that will likely appeal to professional and advanced users, though I suspect novices may find it a bit too intimidating. If you're a metasearch fan, now is a good time to consider going a step beyond by using a search...
Well, WebPosition is the utility that we have all been hoping someone would invent, the only software product anywhere to check your rank in search engines and help you improve those rankings. The panel lets you control how pages will be ranked by...
