Do we all have a device and utility with the same responsiveness and measurement metric? The visitor might read the whole post and remember your company and products really well - they might even go to search for your product on one of the search...
But as a major electricity customer in the state, Google worked with its local utility to secure a new supply of renewable wind energy. We've been working closely with all of our utility partners to find ways to source renewables directly, and we...
There's just a tremendous utility rate among the people that matter," he explained. According to the company, it had 15 million users in December 2011. But for a company that embraces constant iteration as part of its culture, how mobile ads are...
While the technology is pushing the boundaries, the project isn't exactly "high risk" for Google; the solar farms have already won a 20-year contract with the Sacramento Municipal Utility District (SMUD).
TEPCO (Japanese electric utility company) Google has released their Zeitgeist 2011 data, complete with the top 10 search queries in sports, entertainment, news, and more for 48 countries. Zeitgeist’s lists allow you to compare results of any two...
Search is not a government-run utility, established by law and thus subject to bureaucratic oversight. That's not an accusation that they're planning on using it or that they ever would – but do you really want to trust a profit-centered company to...
User intent and page utility The top rating, “Vital,” is used only in special situations (i.e.the dominant query interpretation is an entity such as a person or company. Google ran over 20,000 experiments in 2010 to come up with the 500...
Homeowners can work with local solar vendors to rent this equipment, paying a set monthly cost that may in some cases be lower than the amount the homeowner saves in utility costs. We’re excited to be one of the first investors to partner with...
Tips can serve as a basis for infographics or other "utility enhancers. Can making tips printable in some way improve their utility? You will have difficulty in sourcing your tips, but being "first-to-market" with tips can create significant value...
In our recent discussion of Twitter's phenomenal tweet engagement, which hit as high as 52% user engagement for some tweets, we talked about how much potential Twitter advertising has – especially once they get their self-serve ad utility in place.
Google is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. AdMeld is a publisher-centric utility for optimizing digital advertisements.
Content marketers know that informative, high-utility content converts readers into customers along a distinct buy cycle. Link strategists know that promoting informative, high-utility content can earn links that drive SERP rankings.
They will interest primarily marketers who build links via industry engagement and high-utility content promotion. The industrial HVAC installation company's marketer with a "green HVAC" savings calculator searches Google for prospects using...
When I covered politics in Massachusetts, they used to call this 'the utility ball' (because there it was all about shaking down the gas and electric and telephone companies. You let it be known that you are going to hold hearings into 'issues...
It's also worth using an automated testing utility to check that the code is present on every page of your site. Filters: You can do incredible and wonderful things with the filters in Google Analytics, but for now, it's just a good idea to filter...
However Google will not necessarily try and become a utility company, but instead simply try to help utility companies become more like web 2.0 companies. These investments will enable Google to target huge markets traditionally owned by massive...
This creates interplay between traditional branding and the "utility" of search. If one company can get advertisers to "think different" about ads more logical for a new kind of device (not a computer), it's probably Apple.
It was thought by many in the industry that this kind of Web-based, "utility computing," was just around the corner. It's not always a logical decision, but anyone who's ever worked in a company of any size knows that most decisions are not based...
Gordon also interviewed Brian Cray of Nearby Tweets, who discusses his social networking utility, which brings together Twitter and local search functionality at SES New York 2009. He recommends using such social media tools as Twitter to monitor...
Instead of trying to sell itself as a business utility, DeepDyve now plans to build a consumer-focused, advertising-driven business," the Industry Standard noted. DeepDyve - the 'deep web' search startup - announced Steve Wozniak has join their...
