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  1. Critical Thinking for the Discerning SEO [eBook Review]

    only one respondent (Slawski) cites a primary data source (USPTO) as a single source to follow; which could have led to a critical evaluation of types of data sources, their usage and limitations – thus teaching the reader more about “how to think...

  2. Trademark Law - What Search Marketers Should Know, Part 1

    Essentially a brand name, it identifies and distinguishes a product or service from others for use in commerce, and enjoys protection by the Trademark Office of the USPTO (United States Patent and Trademark Office).

  3. New Search Patent Applications: May 23, 2006 - Yahoo Wallets, Microsoft Answers, and Google Phrases

    There are three patent applications not in the USPTO assignment database, but which could be associated with Yahoo. A number of patent applications published last week proved intriguing. The US Patent and Trademark Office (USTPO) filings offered us...

  4. New Search Patents: May 3, 2006 - Microsoft and IBM Dominate with Recent Search Filings

    While there is no official assignment noted in the USPTO database, there is a patent application assigned to Telstra, filed on the same date as the application in the US, with the same inventors under the name "A document categorisation system...

  5. New Patent Apps from Yahoo (Data Extraction) and Microsoft (Electronic Yellow Pages) Published

    The USPTO published two patent applications yesterday. One from Yahoo and and the other from Microsoft that I think are worthy of a quick post and link here. The Yahoo app looks at ways to automatically identify and extract data from HTML pages...

  6. Understanding Search Engine Patents

    According to the US Patent and Trademark Office (http://www.uspto.gov/) the right given in the patent excludes others from making, using or selling the invention without permission for a period of time, but it doesn't require the applicant to...

  7. Understanding Search Engine Patents

    According to the US Patent and Trademark Office (http://www.uspto.gov/) the right given in the patent excludes others from making, using or selling the invention without permission for a period of time, but it doesn't require the applicant to...