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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  2. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

    Their USP is that razor blades don’t need to be overly complicated, so as a result there’s are much cheaper and still do a great job. For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win...

  3. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    A unique selling proposition (USP) is generally quantifiable and measurable. What is your USP? Likewise, you need a structured communications plan that may involve a variety of activities to inform potential link partners of your USP, knowing that...