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  1. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

    Their USP is that razor blades don’t need to be overly complicated, so as a result there’s are much cheaper and still do a great job. For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win...

  2. 9 Questions to Shape and Future-Proof Your Link Building Strategy

    A unique selling proposition (USP) is generally quantifiable and measurable. What is your USP? Likewise, you need a structured communications plan that may involve a variety of activities to inform potential link partners of your USP, knowing that...