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  1. The Evolution of SERPs and User Behaviors

    USP or CTA first and foremost in your meta description Our job is at the mercy of search engines and as they improve, we have to improve with them. And they improve a lot. Since 2011, Google has updated its algorithm 83 times, and that’s only...

  2. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  3. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

    Their USP is that razor blades don’t need to be overly complicated, so as a result there’s are much cheaper and still do a great job. For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win...