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  1. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    How are they positioning their product – is it based on USP, price or special discount? Raise your hand if you’ve seen your costs slowly but steadily increasing over the years while also losing some market share to your competitors.

  2. How Dollar Shave Club Got Their Sales Pitch in Front of 5 Million+ People

    Their USP is that razor blades don’t need to be overly complicated, so as a result there’s are much cheaper and still do a great job. For anyone who's been involved in sales and pitching processes, you'll appreciate how much work it can take to win...