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  1. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    For others, it's about taking you out of the SERPS, gathering important data, or just selling their product off your awesome site. The bad thing for you is, they give your users nasty viruses and they can also be used to deliver payloads into your...

  2. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  3. Landing Page Optimization: How to Identify Testing Opportunities

    For Amari that was creating supporting information and a clearer call-to-action up-front by finding out that online users were ready to book a room on their first visit to the website, i.e.they were lower in the marketing funnel.

  4. 7 Tips for Landing Page Greatness

    Images are good to use on landing pages to give a visual representation of the product or service as long as these following rules are followed: The purpose of the image is to add some visual candy to the page and help orient the visitor to the...

  5. iPhone Tops Web and Mobile Searches on Yahoo in 2011

    Surprisingly, only one natural disaster made the top 10 list, while speculation about an iPhone 5 release helped propel Apple’s product to the top.iPhone Yahoo’s 10th annual top searches Year in Review is out, identifying the top trends and stories...

  6. Implementing your Search Strategy for the Latino Market, Part 2

    Rafael Jiménez, general manager of the advertising and publisher group for Yahoo Hispanic Americas, says one of the most popular online communities in the regional Latino culture (with over 20 million Latino users), that search engine marketers...