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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Using Monetate and leveraging past purchase behavior for customers with accounts, the retailer was able to dynamically serve up personalized sizes for each product that had the right fit and increased transaction values by over 14 percent for...

  2. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If I sell a non-essential product that people might wait until payday to purchase (a new jacket, maybe? Which keywords helped users learn about my brand in the first place? Many users will interact with your ads (and site) more than once on their...