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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Before call analytics the only method of identifying profitable keywords was to dig into your Web analytics to see which keywords generated an online conversion, which usually meant they purchases a product or filled out a form.

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. As a reminder, there are new specifications that will require updates to all Google Merchant Center product...

  3. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript. Hyperlinks, which include URL fragments, are used to load the requested product data at the time of user...

  4. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. The core service of a search engine is to help users find...

  5. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). Whereas, Information-Seeking users may need to go to a Testimonials or Product Review page if their query included terms...