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  1. Your Guide to Structured Snippets for SEO

    This addition once again demonstrates Google’s unflinching dedication to providing users with the best online experience, regardless of how it affects businesses who have built their strategies around search marketing.

  2. The Rise of the User Experience Marketer

    Mastering these tools and ideas can help marketers understand their users’ feelings about a site or product. Both marketers and UX professionals must focus on creating a positive customer experience in order for a website or product to be successful.

  3. Your Job Is to Make Google Look Good

    They know that improved quality helps them build stronger relationships and higher levels of activity with their users, and ultimately, this leads to greater revenue for Google. Product descriptions The bottom line is that the search engines want...

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  4. Writing Your Way to the Top of Search and Social Results

    Google+ users take action on words such as "Share," "Promote," and "Increase. Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  6. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    So, you have a surge in visits from Google organic and many of those users are experiencing deceptive or aggressive ad tactics. Being transported to some random third-party site is not exactly what I had in mind after searching for a product...

  7. Dealing With Onsite Duplicate Content Issues

    Replacing duplicate content with unique and informative content, which is of some value for the users and search engines as well, will give a much needed boost to your website. Identical product descriptions for similar products, either within your...

  8. Drive Your Clicks In-Store With Local Inventory Ads

    Google will use the store ids and each product’s unique identifier (Itemid or webitemid) to link the feeds. Currently, if a user clicks on a local inventory ad, they are taken to a Google-hosted merchant page instead of the product-specific page of...