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  1. Writing Your Way to the Top of Search and Social Results

    Organic content still has value on Facebook, and Pages that publish great content — content that teaches people something, entertains them, makes them think, or in some other way adds value to their lives — can still reach people in News Feed...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get...

  4. Cross-Device Measurement: Believe the Hype

    With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An original review, accompanied by comments and product recommendations from a trusted blog owner would make a real difference in convincing a potential user as well as Googlebot. If the site is not directly related to your industry, it should at...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    However, it is easy for these campaigns to become out of date with what is on site, and can be time-consuming to build if the product is not going to be around for long. Use the product group layering to gather similar products together so you can...