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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Browser Mobile Device Here's how you would target site content to mobile phone visitors: As users increase engagement, the website content delivered is enhanced correspondingly. A perfect use case would be if you sell cell phone accessories and use...

  2. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Google, Microsoft and Facebook have begun development on their own browser-based individual identifiers. For example, Burke said, someone searching for “best mobile phone” on a Wednesday night on a laptop has a completely different intent than that...

  3. Google 'Let’s Go Caroling' Easter Egg Turns Your Smartphone Into a Holiday Karaoke Machine

    On your mobile browser, simply do a Google search for [let’s go caroling] and a menu will pop up allowing you to select from five different carols and turn your smartphone into an instant karaoke machine.

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Tracking has evolved from dropping cookies for browser-side session tracking, Google is moving to server-side. Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes care of tagging without editing HTML and...

  5. How to Use the Browser & OS Reports in Google Analytics, Plus 15 Reasons Why

    There are six main sections to the Browser nothing to do with JavaScript) Understanding why mobile websites are so valuable (in addition to the Mobile reports). Just for the record and in case you're wondering, in the Mobile Traffic widget, mobile...

  6. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    But mobile devices have ushered in a whole new set of search challenges in the form of apps, forcing SEO professionals to diversify their search strategy beyond the browser. Search is widely acknowledged to be the number one mobile browser activity...