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  1. 6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility

    Having six different tweets to play with means you can tweak messaging and give additional info about your campaign or offering when you can’t it all into just 140 characters. Twitter now has 100 million active users generating some 200 million...

  2. Yahoo! Launches Mobile Site for U.S. Hispanic Users

    Stay connected through access to email and social networking accounts from the most popular Web providers, as well as instant messaging, address book, and calendar functions. We're reaching the highly influential and increasingly mobile Hispanic...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    Once e-marketers analyze their website traffic by behavioral segmentation, targeted outbound marketing messaging can be used with search advertising to drive specific behavioral segment traffic to e-commerce websites, where personalization...

  4. Should Local Marketers Get Twitterpated?

    Well, then came instant messaging, texting on cell phones, and now "Tweeting," which basically says, "If you can't say something in 140 characters, then you're writing too much. It should be noted that this is often common of viral growth and...

  5. Most Corporate Social Media Efforts Will Fail

    Anyone engaging customers in any medium needs to understand the company's overall marketing goals, messaging, and customer service strategies. Companies should be out there listening to end users, asking questions, looking for feedback, embracing...

  6. Yahoo to Launch New, Comprehensive Mobile Portal

    s popular mobile instant messaging service. Users can browse, add and remove these at anytime according to their tastes. Calendar - View, add and edit appointments when users are away from their PCs. oneSearch with Voice - Allowing users to launch...

  7. Will Social Networks Become the New Inbox?

    Foremost, the messaging is much easier to manage within social media versus e-mail because it acts like a real conversation among friends. Yet many companies fail to recognize this and still try and cram e-mails into their database when these users...

  8. The Universal Mastery of Video Content

    It's unnecessary -- and ineffective -- to plaster your video submissions with brand messaging if the content is about something else entirely. Think of your video listings as portals to your target site and an opportunity to immediately engage the...