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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    How about someone who sells custom umbrellas? Driving Users Down the Funnel By doing so, you can take up more real estate on the search engine results page (SERPs) and set yourself apart from competing businesses.

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Creating custom "share" UX elements and functionality including sharable URLs helps mitigate the inability of users to copy and past URLs that accurately reflect the state the user is seeing: But even for web developers preferring custom Javascript...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Unfortunately, the focus on paid has made it tougher on those seeking to appear in organic search engine results, which...

  4. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    SNAP builds on the company’s web relevance engine (its "smart" machine that understands intent and delivers custom results within a site). The thesaurus option is an additional complementary feature to autosuggest that allows SNAP users to turn off...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased. This segment allows you to see search traffic coming from the...

  6. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Both users and search engines care about this important element as it helps...

  7. BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

    Today, big data app company BloomReach announced a way it aims to bridge the gap between multidevice shopping by delivering custom content to mobile users. Multiscreen usage and the conversion funnel for mobile users can be a complicated path for...