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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. More users generating more data means that targeting has the potential to become even more intelligent, but it does...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    The more the merrier when it comes to how many search accounts you have set up in DS, as you can remarket to users across multiple engines (Bing, Google, etc. By using this feature in DoubleClick Search (DS), you are able to retarget users via...

  3. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    Businesses and marketers that are already building great brands, sharing information that they've put a lot of thought and care into, and making sure their sites are optimized for search engines and users are aligning their efforts well with what...

  4. Google Begins Removing Search Results to Comply With 'Right to be Forgotten'

    Bloomberg noted that the internet search engine has removed a link to a Spanish newspaper that was the target of a court case by Mario Costeja Gonzalez. When submitting a request, Google said that users will have to provide at least one kind of...