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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Currently, these include Sitelinks, Location Extensions, Review Extensions, Call Extensions, App Extensions, and Callout Extensions. Driving Users Down the Funnel Impression share less than 80 percent (for search campaigns)

  2. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    If the tag is not loaded as the user progresses into the web app, content will be lost to the engines. This means search engines may see one set of URLs and users another. These pages are not intended for users unless they are using a limited or...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For instance, an advertiser might use Custom Audiences across mobile to target a promotion to re-engage dormant app users. Advertisers should monitor consumer activity across their brand’s app to obtain a full customer view and extend some of the...

  4. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. Ultimately, marketers want users to keep coming back to the app day after day. Long-term campaigns are designed to acquire quality, long-term users that remain...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Might Google one day require you to build an Android version of your iOS app, else your company website disappears from the organic search results? Not to mention that users expect a video search engine to return relevant results for an artist's...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe has also built on its, industry first, mobile app solution providing mobile forms and workflows that business users can design and customer's access on mobile devices. I managed to catch up with Stark at the Adobe Marketing Summits in Utah...