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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. If users are showing low engagement, and yielding low dwell time, then that’s a giant invitation to the...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort...

  4. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Marketers want the flexibility to use multiple marketing channels - from search to...

  5. Google App Searches Gmail for Upcoming Bills

    Current Google Search users must opt into the new service in order for it to be activated. Now, users can simply tap the microphone and say, "Show me my bills" or "My bills due this week" within the app.

  6. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  7. The Evolution of SERPs and User Behaviors

    In 2005, users were served the same 10-listing format for practically every search they did. Knowledge Graph can take away clicks, but only if the information in there is relevant to the users search.