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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    We all know as marketers and users, you rarely look at just one tidbit of information on a website. When trying to come up with how-to items to search, my mind immediately went to food. The result used in this instance was the second organic search...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Data from BrightEdge's Data Cube shows that for a given keyword...

  4. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. One way to determine whether or not existing users are engaged is to measure the opening your app. Long-term campaigns are designed to acquire quality, long-term...

  5. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Not to mention that users expect a video search engine to return relevant results for an artist's name, which YouTube can't do if it's busy blocking the artist's content as a negotiating tactic with their label.

  6. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    Yandex users will now have access to reverse image search, "Sibir," which is the Russian word for Siberia and also based on the acronym CBIR, which stands for "content-based image retrieval. The developers over at Yandex accomplished this creation...