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  1. Influence the Influencers: The Magic of Co-Created Social Content

    As users, we all face a dazzling and overwhelming overload of content served up by 24/7 social channels. According to Odden's research, there are more than 254 million blogs in publication. Somehow people that love you and what you do gather...

  2. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, this is where some AdWords users lose their way. We recently compiled data from hundreds of WordStream clients – totaling several million in annualized spend – and plotted the average CPAs against impression-weighted Quality Scores.

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Twitter users engage. Specifically:  percent of them research on Twitter.percent use store locators.percent actually purchase.percent of Twitter mobile users say they are influenced by content on Twitter when buying.percent use Twitter before and...