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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. If you do employ full-screen floating ads, then make sure users can exit out of the takeover and that’s it...

  2. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Who would have thought that there was so much to be gained just...

  3. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Using country flags, or utilizing an easy-to-navigate map page will help...