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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. If you do employ full-screen floating ads, then make sure users can exit out of the takeover and that’s it...

  2. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  3. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. However, advertisers must be strategic in what they offer LinkedIn...

  4. Native Advertising for Small Business: The Missing Link?

    Who would have thought that there was so much to be gained just by offering users a couple of suggestions? After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort...

  5. Cross-Device Measurement: Believe the Hype

    Through device pairing, cross-device attribution can be implemented to measure new user acquisition campaigns and also re-engagement campaigns for existing users. Facebook recently commissioned a study that showed multiple devices are now an...

  6. Google App Searches Gmail for Upcoming Bills

    Now, users can simply tap the microphone and say, "Show me my bills" or "My bills due this week" within the app. However, the Wall Street Journal uncovered some information that will hopefully help users rest assured.

  7. Deal With the Big Rocks First

    If you don’t start with the big rocks, the fundamental things your site must do for the users, then you end up optimizing the wrong things. What most folks fail to understand is that the general approach your site presents to the users is more...