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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Will our local pages be optimized with touch-screen capabilities for tablet and smartphone users? Can [VENDOR NAME] offer customizable reports for individual users? Does [VENDOR NAME] provide various permission levels for different users to login...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Data from BrightEdge's Data Cube shows that for a given keyword...

  3. Mobile Advertising Measurement: Winning the Long Game

    An example would be a hotel app that wants users to purchase a hotel reservation. One way to determine whether or not existing users are engaged is to measure the opening your app. Long-term campaigns are designed to acquire quality, long-term...

  4. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    If this turns out to be true, users searching for music on YouTube, the world's second largest search engine, may not find content from their some of their favorite independent artists. Not to mention that users expect a video search engine to...