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  1. Can Groupon Break Into the Search Market?

    By beefing up its website, Groupon hopes to bring more incoming traffic, rather than relying solely on users redeeming deals via email. Users can also request deals on pages, giving Groupon enough customer feedback to know which businesses to...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google is all about giving users as much relevant and useful information as possible. Here’s a staggering statistic: 73 percent of U.S.consumers prefer to use their phone to search for local information.

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. Search engine optimization - and where a website appears in search...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Upon experiencing a roadblock ad, many users frantically try and return to the page they were on or to get through to the destination page. If you do employ full-screen floating ads, then make sure users can exit out of the takeover and that’s it...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the loading speed of the homepage, the destination hotel search results pages, and the hotel individual detailed pages

  6. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because users post so much information about themselves, from geo-location to age and employment history. However, advertisers must be strategic in what they offer LinkedIn...