Part of the late-day announcements, Google Analytics introduced a new feature that's quite a big deal to Premium Analytics users. Google is now giving Analytics Premium users the ability to use Google BigQuery to crunch their analytics data and...
But this move is really seen as Pinterest working better with brands who get their products pinned frequently, and gives Pinterest users who see those pinned images better information about where the product can be found and purchased.
This Google Analytics Language report is beneficial for understanding your users better and seeing how activity might vary across different languages. Now that you understand the report and can manipulate the data to suit your needs, you should be...
From the screenshot, we can see users can interact with tweets just as they would on Twitter, by retweeting, making them favorites and more. If you’re not already seeing tweets in Yahoo’s newsfeed, it’s currently rolling out all over the U.S.for...
AdWords Express, designed to be an easy introduction to AdWords for local businesses, has been redesigned to make it easier for new users as well as to streamline the process. Google’s AdWords Express is the latest Google property to receive a...
Let's break down three AdWords ads that Google users found when searching for [buy flowers online] – from 1-800-Flowers.com, Teleflora, and Blooms Today – and decide which ad won this year: Every Mother's Day, the pressure is on for online flower...
Understanding your market, clients, potential users, and competitive environment is a large project management task that should kick off your design and build process and ensure your site matches what potential customers/users are looking for.
They're also burdensome to regular Internet users. SEO has changed. We can't rely on spam and automation to boost traffic and search rankings anymore. A few years ago, link builders never gave that kind of stuff a second thought – it's just how...
Through the evolution of local search, one thing Yelp, Facebook, Foursquare and others share is investor pressure to develop the undermonetized place where users are quickly migrating: mobile. For that reason, Yelp should soon build, partner or buy...
It is a reworking of the entire Google Maps interface from the group up, designed to make Maps more intuitive for users. One major change is users can now click on any area of a map, and Google will respond by showing you information about what is...
How to Use this Segment: Compare users who visited branded pages to those who didn't. Advanced prospectors profit because they know where to look to find the nuggets, while inexperienced practitioners come up with only dirt after making the mistake...
To track users from Twitter you could send visitors to http://www.example.com/resources/? When it comes to mobile advertising, there is always a question regarding attribution. Attribution is the measurement of user events in result of marketing...
Google Play Music All Access offers its catalogue of millions of tracks to users for a monthly fee of $9.99. In a bid to lure in customers, Google is offering all users a 30-day free trial of the service, and those who take advantage of the offer...
And here’s where users go online to perform specific functions related to their real-time shopping: Mobile isn’t just for finding local merchants to start the shopping experience. Recent data from Google shows mobile is a shopping companion while...
I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute. In "Can Google be Trusted to Do No Evil?
There are only two practical ways to remedy the anti-competitive effects of Universal Search: either eliminate the practice and insist that Google reinstates the natural search results that users visit Google for or radically alter the purpose of...
For example, if a page falls below a certain threshold for the metrics that are most important to a business, CQM users can set a rule to de-index that page, or if the page isn’t live yet, it can be rejected.
If you're targeting Australian users and your hosting is set up there but all your links are on U.S.sites, again, that doesn't look quite right. If you're targeting users for country-specific searches, this info can be extremely valuable.
When you authentically engage with other Pinterest users and recognize their efforts, you'll be able to attract them to your boards. Other types of boards you may want to create are daily specials as well as boards that highlight those of your...
Audience / Users: You've heard it before, aggregate data is meaningless to achieving your business objectives. To truly know how your inbound marketing is shaping up, you need to look at segments of data.
