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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Don't require mobile users to type several text boxes of information. Conversely, those of you promoting a mobile app won't get much conversion from desktop users.

  2. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Strengthening your product descriptions and providing insights on how...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Recent figures released by the United Nations revealed that the world will have nearly 3 billion Internet users by the end of 2014. More users generating more data means that targeting has the potential to become even more intelligent, but it does...

  4. Remarketing Across Ad Exchanges With DoubleClick Search

    By using this feature in DoubleClick Search (DS), you are able to retarget users via display channels after they have shown interest by clicking on the paid search ad managed in your DS account. Group similar users together into multiple...