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User Testing

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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design User Experience Device display testing Load testing – can your desktop environment handle all the new mobile users? If your desktop experience is being redesigned, or your business is...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. That’s where Google is getting user engagement data from, and...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. The big takeaway here is that you now understand how...

  5. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence.

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    By the way, usability testing is not user research. User research is a proactive process; usability testing is reactive. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX...

  7. 5 Takeaways From the World Cup for Global Search Marketers

    One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had 11 guys he could trust. As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning.

  8. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Getting it right is all about experience and testing in reality, but there are rules...