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  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are going to have to pay for it. So the social network is cracking down on the practice because it feels it leads to...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. I recommend ad testing as one of the first things you should optimize and...

  3. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. Search, social, content, and digital marketers...

  4. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Map the Customer Journey with User Testing If you’ve never facilitated a user test, take literally one minute to launch your first one with this handy new resource from UserTesting.com. You’ll want to communicate everything you’ve learned from your...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every user's path to converting is different. It makes sense if the user is taking a long time to research and we want to be on shortlists but not over-prioritizing searches that aren't really very focused, but we still don't know which of our...