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User Testing

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  1. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Getting it right is all about experience and testing in reality, but there are rules...

  2. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates...

  3. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    While Facebook says it is responding to user requests, the fact is that now if businesses want exposure on the social network, they are going to have to pay for it. So the social network is cracking down on the practice because it feels it leads to...