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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. The big takeaway here is that you now understand how...

  2. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence.

  3. Top 10 Skills That Separate Real UX Designers from Wannabes

    By the way, usability testing is not user research. User research is a proactive process; usability testing is reactive. With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    One Twitter user tweeted, "Difference between Tim Howard and Jesus – Jesus had 11 guys he could trust. As long as you're measuring your campaigns, testing, and capitalizing on what is working and eliminating what is not, you are winning.

  5. Forget Big Content – Small Content Is Critical to Search Success

    And given that user behaviors are also changing with regard to how we use search engines generally, it results in much larger search volumes for longer tail terms. Getting it right is all about experience and testing in reality, but there are rules...

  6. Top Brands Now Testing Pinterest Promoted Pins

    Data coming from eMarketer estimates that 85 percent of the multimillion user base is women on mobile devices. EMarketer puts its user base of people who use the service at least on a monthly basis at 40.1 million in the U.S.for 2014 and estimates...