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User Testing

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  1. Your Guide to Structured Snippets for SEO

    For example, if a user is only looking for the dimensions of a given product, that user is unlikely to buy your product whether they find that information on the SERP or whether they click through and find that information on your site.

  2. The Rise of the User Experience Marketer

    I’ve seen firsthand the power of user testing, but usability tests deliver well-known diminishing returns. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of...

  3. Your Job Is to Make Google Look Good

    An analysis of user interaction with your content to determine how they like it. Provide Complete User Experiences You have to start thinking about providing a complete user experience to your visitors.

    Published
  4. Markit venture is first casualty of US swap flop

    We told them they couldn't do that and they told us to read the user agreement, which states Markit owns the codes [and] the intellectual property, so we have to pay. By early August 2013, Traiana's CreditLink platform had signed up six FCMs for...

  5. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    UAT (user acceptance testing) of the new responsive design User Experience Device display testing Load testing – can your desktop environment handle all the new mobile users? If your desktop experience is being redesigned, or your business is...

  6. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    There is a significant setup time for marketing automation software, but it is worth the wealth of information it will allow you to gain about user behavior on your site. There are tons of tools out there for gathering data and guiding our...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As a webmaster experiencing Panda recovery, you want to make sure user engagement is strong, users from Google organic are happy, and your landing pages are as high-quality as possible. That’s where Google is getting user engagement data from, and...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    So, if Google’s Panda algorithm is measuring user experience, and your site gets 50 percent of its visits from mobile, then that means 50 percent of those Panda metrics are from mobile users. The big takeaway here is that you now understand how...

  9. How to Create a Social Media Friendly Landing Page

    Consider using a social sign up button that will fill in all the basic info from a mobile user's social profile. Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence.