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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    When weighing expertise and reputation together, the handbook gives guidelines that clarify where less formal expertise is required for the topic (such as recipes or humor), and says, "popularity, user engagement, and user reviews can be...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Even if you don't have an ecommerce site or a site that could be considered a YMYL site, following the advice above is also good for usability and gives your visitors a better user experience. If your website has good reviews, you have great star...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brainstorm tactics that serve both business and user goals. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support...

  5. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Here are eight elements you can test in your user reviews: Going beyond average stars and ratings, the following...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...