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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Even if you don't have an ecommerce site or a site that could be considered a YMYL site, following the advice above is also good for usability and gives your visitors a better user experience. If your website has good reviews, you have great star...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brainstorm tactics that serve both business and user goals. For each tactic, brainstorm possible implementation outcomes and factors – both good and bad.e.g.social shares, web traffic, comments, testimonies, user-generated content, leads, support...

  4. SEW Debuts Tablet Site, Q&A Forum, Comparison Service

    The new features include an optimized user experience for tablet devices, a services and tools comparison shopping engine and a new forum for you to get any question answered. Clicking 'compare' will enable you to handpick the companies or seo...

  5. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Here are eight elements you can test in your user reviews: Going beyond average stars and ratings, the following...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...