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  1. How to Build Your First Content Marketing Strategy

    A web designer, for example, would probably consider features such as brand consultation, requirements analysis, design mock-ups, reviews and changes, and the final product. From the client side, we'd be focused on the product: a professionally...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Informative guides (process-driven "how-tos," consumer guides, product reviews, etc) eBooks For me, linkable assets are typically informative, evergreen content plays that aren't self-promotional or commercial (i.e.directly selling an organization...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. Instead of keywords, PLAs use product targets to determine when products in the Merchant Center account appear in the sponsored results.

  4. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    If the majority of consumers were impulsive, these marketers would likely remove every product in the store that you didn't purchase, and stop promoting the other products that you left on the shelf. Putting too much pressure on consumers in a...

  5. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Reviews are tackling the most important aspects of your product. Here’s an example of P90X where on a small snapshot...