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  1. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Even if you don't have an ecommerce site or a site that could be considered a YMYL site, following the advice above is also good for usability and gives your visitors a better user experience. If your website has good reviews, you have great star...

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    User Experience: Ensure visitors can find the information they are looking for and interact with the website suitably. The reasons we're gravitating toward apps are fairly obvious – the interfaces tend to be more user-friendly, the content and...

  3. 8 Elements to Test in User Reviews

    User reviews are the most under-tested element on product pages – and can have significantly positive effects on conversion rates. Here are eight elements you can test in your user reviews: Review summaries are great for shoppers who don’t...

  4. How to Use QR Codes for Better Conversion Rates

    A conversion simply means that a user completed an intended call-to-action. Add value for the user (Save time, reduce cost, enhance experience, mobile-friendly content, etc. Feature an incentive like a discount off their next purchase or a lotto...

  5. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    User Generated Content (UGC) - Content created and curated by users carries greater influence and travels faster than doing it on your own. Social User Experience - Users appreciate the opportunity to participate in discussions and are generally...

  6. Focusing Your Message from National to Local, Part 1

    User-Generated Content (Ratings, Reviews) By perfecting your messaging across your corporate and franchise Web sites, you're already making your site more relevant to the user. Leading with the national brand will ensure that your multiple outlets...