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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    Although on your site, the user does not complete the conversion action As that same user browsers the Internet, you can serve them remarketing display ads encouraging a conversion A user submits a search query to a search engine

  2. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. In fact, Google continues to dial up the importance of quality content and user engagement signals and...

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    After seeing a recovery, review your top landing pages from Google organic prior to Panda being rolled out, look at user engagement, and analyze that content. If you have read my posts about Panda over the years, then you know that user engagement...