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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved with a few mouse clicks, and of those, 95 percent of the results were free of charge to the end user, and therefore the taxpayer.

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Map the Customer Journey with User Testing If you’ve never facilitated a user test, take literally one minute to launch your first one with this handy new resource from UserTesting.com. You’ll want to communicate everything you’ve learned from your...

  3. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Most User Engagement Metrics Were Weak Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences). However, other user engagement metrics were rather poor – to put it nicely: