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  1. How Big Data is Fundamentally Changing Local Search

    In January 2011, the Pew Research Center conducted a broad research initiative to better understand how people learn about their local communities in the "SoLoMo" era. In the first major tremor (Panda), Google threw down the gauntlet and challenged...

  2. Google, Facebook Offer News Sites Lessons on Ad Targeting [Study]

    Only three news sites – CNN, Yahoo News and The New York Times – out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. For the study, Pew Research analyzed 5,381 advertisements on the main websites and...