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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. According to Adobe's research, 76 percent of marketers agreed they needed to be...

  2. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Before you sign up with an SEO, ask for references, do some research, ask them to explain exactly what they are going to do," he said. Our advice has been the same: great user experience, make sure people link to you because you've got a fantastic...

  3. Responsive Design vs. Task-Oriented UX Design

    Users perform richer, complex reservation research tasks at a desktop, such as switching between looking up restaurants, entertainment venues, area maps, transportation options, etc. Making a reservation on the tablet is rather easy if the users...

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting a single comic strip. Within hours, Barby got precisely what he asked for: a tool that allowed him to pull URLs tweeted...

  6. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  7. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...

  8. Multi-Touch Attribution Study Finds Organic Search Greatly Undervalued

    SlingshotSEO’s research spanned sites in a number of industries, including Retail, Home (in paths with more than two steps) during the study, though they don’t shine any light on user behavior or motivation.