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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    When performing keyword research today, his firm also buckets the keywords and then maps the content strategy to it. He then listed a few tools for keyword research, including: Moving onto the subject of keyword research, Shults said AdWords...

  2. Responsive Design vs. Task-Oriented UX Design

    Users perform richer, complex reservation research tasks at a desktop, such as switching between looking up restaurants, entertainment venues, area maps, transportation options, etc. Making a reservation on the tablet is rather easy if the users...

  3. Social Advertising Revenues Forecast to Grow 31% in 2014

    Marketing research firm eMarketer recently published revenue number for 2012 and 2013 while offering projections for 2014 and 2015. Originally, companies like Facebook and Twitter poured resources into new features and having enough servers to...

  4. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Research Content, Resource, Product and that's not even counting the individual links and shares to each separate page hosting a single comic strip. Within hours, Barby got precisely what he asked for: a tool that allowed him to pull URLs tweeted...

  5. How to Make Your Keywords Fit Your Marketing Messaging

    Your user research will tell you a lot about how people actually search, but you do ultimately need to run what they gave you through Google's Keyword Tool to get an idea of traffic and Moz's Keyword Difficulty to get an idea of what it's going to...

  6. Facebook-Datalogix Partnership to Track Offline Purchases by 100 Million+ Households

    But while clicks are an effective way to measure campaigns designed to drive traffic and fulfill direct response goals, increasingly, research from firms like Nielsen suggest that clicks aren’t the right metric for the broader set of marketing...