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  1. The Rise of the User Experience Marketer

    This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights the rising importance of user experience in search marketing. This may ruffle some feathers, but it’s time to find the intersection...

  2. Your Job Is to Make Google Look Good

    An analysis of user interaction with your content to determine how they like it. Some ways that this could be done are discussed in this Microsoft research paper. Provide Complete User Experiences You have to start thinking about providing a...

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  3. Stoxx leads the way with value-focused smart-beta service

    You can look at academic research, what asset managers do or what Warren Buffet himself invests in, and you can say: ‘We won't be able to replicate his mind or his insight, but we can replicate some of the core principles of looking at solid...

  4. Writing Your Way to the Top of Search and Social Results

    We are writing for the attention deficit mobile user and the desktop power researcher. This means it’s up to brands and marketers to invest not just in hiring quality writers, but also training and educating writers in SEO best practices, content...

  5. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Clients agreed to provide access to their data for research purposes Or do you believe the user habits to be different, therefore causing the gap between Rank 1 and Rank 2? Heuser: I don't believe one factor independently contributes to the gap, as...

  6. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. Marketers are able to connect user activity through a specific user identifier that is common across each device.

  7. The Evolution of SERPs and User Behaviors

    Some, if not most, of these changes may be imperceptible to the average user — hint: SEOs are not Google’s average user — but we spend far less time thinking about how they are adapting their search behavior each time Google makes a change.

  8. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. If a user is within a certain distance from a store, a local ad will be shown over a standard product listing ad.

  9. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    Kaufman says that in separate research for various U.S.clients of BloomReach, they found that up to 50 percent of consumers who were accessing a retailer’s mobile site were in the store (based on data that showed user by the store’s IP address).

  10. Former Google Employees Launch Adult Entertainment Search Engine

    According to research, the search term "porn" has had a rate of interest that has not dipped below 80 percent since 2010. Additionally, Boodigo safeguards the user’s privacy by disabling the use of cookies or other tracking mechanisms that obtain...

  11. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google says structured snippets are the result of a collaboration between Google...

  12. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Analyze keyword data using a reputable keyword research tool and see what keywords your...

  13. Last-Minute SEO - Here Come the Holidays!

    Though the actual click-through numbers might be smaller in number, the return on investment (ROI) on these terms is typically higher due to the user intent and specificity. Buyer Beware: Make sure you research the network or individual you will be...