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  1. 'Let Me Google That For You' Bill Introduced to U.S. Senate

    The present protocol for government research involves an organization called the National Technical Information Service (NTIS). A review of NTIS in 2012 by the Government Accountability Office found that 74 percent of its work could be achieved...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a snapshot of the Top 25 Web-only retailers and their scoring positions, according to The Search Agency's research: The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. Keyword Research We have all done market research on our competitor's website...

  4. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. Start With User Research First and foremost, begin by conducting some observational user research, You can't effectively conduct a...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Forty percent of marketers say they want to reinvent themselves, but only 14 percent actually know how, according to Adobe research debuted today at the Adobe Summit. According to Adobe's research, 76 percent of marketers agreed they needed to be...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    This is bigger than just keywords and keyword research. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in.

  7. So... You Think SEO Has Changed?

    Keyword Research Keyword Research Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. It still produces an excellent ROI and improves user experience, if done correctly.

  8. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  9. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    However, our research shows that the two metrics are closely aligned. However, our research shows that your quality score is impacted primarily by the CTR of your keywords/ads relative to the expected CTR for your current ad position – meaning the...

  10. Matt Cutts Talks Google, Spam & Small Business: Do 'Good Guys' Finish Last in SEO?

    Before you sign up with an SEO, ask for references, do some research, ask them to explain exactly what they are going to do," he said. Our advice has been the same: great user experience, make sure people link to you because you've got a fantastic...

  11. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    The best content for driving long-term value is content that satisfies real needs – answers questions, offers data analysis, provides statistics and research citations. It also creates bad user experiences, which could affect later interactions...