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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    Ideally, you've hired an agency or professional to manage your campaign and they've chosen the right keywords after performing extensive keyword research. Analyze keyword data using a reputable keyword research tool and see what keywords your...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Make sure you research the network or individual you will be working with and that the traffic is legit and their tactics cannot harm your site. Though the actual click-through numbers might be smaller in number, the return on...

  3. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    During keyword research, instead of just a long list of individual keywords, they’re putting keywords into intent-based buckets, like transactional or informational. Moving onto the subject of keyword research, Shults said AdWords Keyword Planner...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    In addition to the $5,000 prize, Yelp is offering an additional $1,000 if a student's work is published in academic papers and up to $500 in travel expenses to present that research. The site gives the user a visual line graph with some rough...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    A true UX expert demands to conduct real user research prior to creating any designs. If your candidate can't describe how they derive a strategy from user research or even describe what strategies they have identified, previously, you don't want...

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an...

  7. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo first announced its upcoming changes earlier this year and eliminated products such as Newlook Service, Research Reports, and Bookmarks.yahoo.com in April and May. People Search: As a user, you want one place to find everything you need.

  8. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. BrightEdge research showed that no HTTP Vary header was a common mistake...

  9. Forget Big Content – Small Content Is Critical to Search Success

    Early research on the sites to have benefitted from Panda 4.0 suggests that those brands investing in creating immersive content experiences won, and won big. And given that user behaviors are also changing with regard to how we use search engines...

  10. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The most common situations include authenticity, accurate research, higher photo resolution, copyright infringement, and shopping. Many other companies have done their research into similar technology and all of them are quite good, however it's...