I have often said that until social figures out "spam" (fake profiles/automation, etc.the way that search engines have figured out link spam, social signals can’t be as relevant as we might like. Social works also in terms of user-generated content...
Set up profiles for mobile, non-mobile. Add filters to the new profiles (not the original profile! You have to take all of these things into consideration, because if your app starts crashing or giving the user a bad experience you're dead in the...
And as social exploded, we introduced social networking profiles to the web directory listings to give site owners a broader reach to their online presence. After getting a ton of user requests for them, we decided to launch ProListing for everyone.
From image sharing to voice, from email to videos, they amassed a collection of properties in which users could connect, share, and communicate with their contacts, while building out their own ever-expanding profiles.
Most SEO professionals will point to anchor text as the key telltale metric when it comes to identifying spammy link profiles. Expect this process to accelerate now the search giant has so much data on "spammy links" and swathes of link profiles...
Author Rank is going to continue to give real estate to the content creators with a strong identities and that means it's more crucial than ever to build your following (Google+, +1s, reviews) and maintain your most important channels: your...
The best link profiles have multiple layers of link building activities. When personalized search becomes more important for ranking, these tools won’t be able to mimic user characteristics and they’ll need local crawlers to provide more accurate...
Trouble is, most link profiles are littered with irrelevant links. They're comprised entirely of user-generated content. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link from a high PR page used to...
Site architecture needs connected Google+ profiles to benefit from social authority. Static information that doesn't change or reflect user interaction, device, or other forms of potential impact on experience.
These pages could be user profiles, or UGC pages if the site permits it. “Can you name a city in New Jersey that doesn’t have an E in its name? It’s not easy…” So say the multitude of recent Facebook posts that have inundated the feed of pretty...
Heck, Eric Schmidt is on record as explicitly saying “information tied to verified online profiles will be ranked higher than content without such verification. Pay attention to headings and subheads as well as your page’s typography, including...
Examples include; social platform profiles, YouTube videos, Google+ Local profiles, LinkedIn, owned images and / or news. Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the...
How to get this: You will need to select the ecommerce site button in the Admin>>Profiles>>Profile Settings>>ecommerce Settings section in Google Analytics. By visiting Admin>>Profiles>>Goals from your Google Analytics dashboard you simply can add...
Use a tool like Fliptop to match your pre-existing email database to your customer’s social media profiles. At this stage of the pathway, consumers are ready to buy; it’s vital here to provide a better user experience than competitors to maximize...
As you can see from the screen capture, Change History records changes made to pretty much everything that happens in the admin area of your account: user changes and access, account settings, profiles, site properties, goals, filters and every...
I should mention that those towing companies that I mentioned earlier are being tweeted about (photos, etc.on the local news social profiles here in Kansas City. It's easy, in a frustrating situation, to lose track of the fact that Google doesn't...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
Author profiles display in the SERP snippets, and can improve CTR and help users find great content. Deleting any content with low to no user engagement signals. A much more realistic approach for larger sites is to look at user engagement signals...
The connections between your social profiles and your web or non-web content need to be clear and machine-discoverable (see: rel=author tag and Klout.com). How can we as marketers and SEOs adapt to this change in user behavior to make sure our...
Comparing Link Profiles The Link Detox Report is a bit tricky if you're a first time user as the list won't show all bad links from the same domain. Like most things in life, action comes out of necessity.
