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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in the emerging world of app-based or semantic knowledge engines. Many companies net out in the middle – high profile...

  2. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    SW: The Winter Olympics and the Super Bowl are great sporting spectacles in their own right and combined with the World Cup opportunity, the first half of 2014 is open season for brands in search of high-profile, massively high-reach conversations...

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    On Facebook, for example, a user’s personal profile information (such as age, gender, marital status), engagement with brand pages and stated Interests can be used to target specific audiences. Leverage user-level data to remarket to consumers...