Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012 Penguin release, which put a hurting on websites with number of manipulative links in their profile.
In an effort to continue courting SMBs – the lifeblood of local search – Facebook has rolled out Yelp-like SMB mobile profile pages. User-facing matters aside, what about the equally important issue of monetization (a common question for all things...
The service provider report is a good place to start your investigation when trying to isolate odd activity on your website within your Google Analytics profile. The content piracy segment allows you to see what traffic has been generated against...
If you recognize how much online information exists on you, although meaningless tidbits when viewed individually, you can see that when compiled, they can provide a fairly comprehensive profile. The sparse tidbits we share on various social media...
Some tools do it for you (Link Research Tools lets you categorize each anchor and will report the percentages) but if you're doing it on your own, you have a lot of work ahead of you if it's a large profile.
In a nutshell, filters work at the profile level. Other filters introduced include ways to filter social networks, content and user settings. To truly know how your inbound marketing is shaping up, you need to look at segments of data.
LinkedIn also provides multiple paid opportunities to use the tool as more of a CRM with features like Lead Builder and Profile Organizer. On the negative side, LinkedIn as a website, has multiple user experience and functional issues.
Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile. When you offer something to accompany the press release, an extra reason to engage the visitor you create a deeper user...
This will allow for your Google+ profile picture to show up next to your search result and offer a link to read more content written by you. Google helps you to improve the user experience and performance by reporting duplicate meta descriptions...
Create a new analytics profile, and then install Google Analytics for WordPress by Joost de Valk. This plugin makes it easy for you to connect your profile to WordPress without the need to use copy and paste (and you can also enter the tracking...
Add filters to the new profiles (not the original profile! According to Craver, the trick to setting up tracking is that you have your main GA profile with no filters, a second profile with an Include filter just for your desktop/laptop site, and a...
Next up, your Company Page needs a profile picture, which will display at 160 x 160 pixels but must be at least 180 x 180 pixels to upload. On your Company Page, the profile image partially overlays the Cover Image and appears beside your company...
Suddenly, it wasn't just a matter of where you built a profile or who you shared specific content with. As user data, we all share a common value. Since the government has decided that it's too much trouble for us to have to enter our various user...
Keep your Google+ profile robust and active. Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Or will Google Glass even make a ripple in online marketing?
They have even been involved in specific and high profile web spam actions against sites like Interflora, working closely with internal teams to understand where links came from and watch closely as they were removed.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Hit the Profile icon and update your About section, cover photo, company photos, videos, etc.
Although the rel=author tag is designed for individuals, one can always use their organization’s logo in place of their own picture on a Google+ profile. Technically, you could also use the company’s name in the Google+ profile, but this isn't...
The introduction of direct mentions follows the addition of Endorsements, which allows users to endorse skills other members have listed on their profile, or recommend a skill that they haven't added yet.
Once you’ve set up perfect SEO pages for each of these keywords their initial ranking shows in which theme your current link profile can compete against existing players. If you have a broad link profile, you’ll see that you’ll reach top 10...
