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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Psychographics and preferences: This takes into consideration a prospect's interests, attitudes, and opinions. Personalized content is worth developing so long as you research, understand, and use the insights your visitors and leads have left...

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    Personalization is one such area that relies on tracking, profiling, and delivering a lot of information about visitor preferences and behavior, which many of us likely take for granted. Explain how disabling functionality may affect user...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Desktop preferences seem to translate to mobile search in a big way – if you're a Google person on the desktop, you'll be using Google your mobile device as well. User Experience: Ensure visitors can find the information they are looking for and...

  4. How to Start a Realistic International SEO Campaign

    Shifts in consumer behavior and preferences (e.g.keywords and methods used by your audience). For long-term link building strategies, you should factor the blogging and social media habits and preferences of the country or countries you are...

  5. Yandex: Queries Now Influence Search Results, Suggestions 'Within Seconds'

    According to Yandex, a person’s interests and preferences might clue them in to what they want to find. To make search results as personal as they can be, we first learnt to take into account users’ language preferences and permanent interests.

  6. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    UK advertisers looking to maximize the impact of their ad dollars must incorporate these usage differences and research activity preferences into their mobile ad campaigns. Tailoring mobile ad strategies to reflect each country’s distinct mobile...

  7. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Still, the results they see are based on friend activity, check-ins, reviews, personal preferences as determined by Facebook, and more. Facebook’s ranks and displays Nearby listings much as they newsfeed content, so the closest nearby businesses...

  8. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user preferences and behaviors and tailor their campaigns to meet their diverse...