SEO News

User Preferences

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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    UK advertisers looking to maximize the impact of their ad dollars must incorporate these usage differences and research activity preferences into their mobile ad campaigns. Tailoring mobile ad strategies to reflect each country’s distinct mobile...

  2. How to Optimize Your Facebook Page for Mobile Facebook Nearby Users

    Still, the results they see are based on friend activity, check-ins, reviews, personal preferences as determined by Facebook, and more. Facebook’s ranks and displays Nearby listings much as they newsfeed content, so the closest nearby businesses...

  3. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    To capitalize on effective mobile ad strategies that reach consumers at the right stages of the purchase cycle, marketers must understand the nuances of mobile Auto user preferences and behaviors and tailor their campaigns to meet their diverse...

  4. Searchers Don’t Want Social in the SERPs, Prefer Bing’s Layout to Google’s [Study]

    Digging deeper into user preferences of the individual elements of the universal results, searchers preferred Google’s presentation over Bing’s for all of the individual elements, with the widest preference gap occurring for ‘News’.

  5. Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha

    The history option saves searches and personalized preferences to narrow down search results along with the ability to download the data. Bing is easy on the eyes and very user friendly, but doesn’t seem to populate solid results as well as Google.

  6. Bing Linked Pages Simpler than Google+ Author Markup

    If your customers are connecting to your employee's and blogger's verified identities, then perhaps their content, recommendations and preferences will be more visible to your customers too. So, for instance, Bing will post to my wall any pages...

  7. Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

    When the IE team heard that Google had bypassed user privacy settings on Safari, we asked ourselves a simple question: is Google circumventing the privacy preferences of Internet Explorer users too? While Microsoft’s lengthy post is certainly...

  8. Why the Twitter ‘Who Gives a Tweet’ Researchers are Wrong

    Andre suggests that applications could be developed to “learn” a user’s preferences and filter out unwanted content, or to display information in different ways. The least popular tweets were those directed at people other than the user, as in a...

  9. Are You Competing with Your Own Business Identity?

    This presents a major problem as consumers have shifted their media preferences to digital consumption via smartphones and tablets — often using them in the living room in tandem with other media — where they are searching online for businesses...