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User Persona

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  1. Writing Your Way to the Top of Search and Social Results

    Pinpointing the Persona Creating persona profiles that will illustrate who the content is intended for can create a magnetic win-win by reaching the right audience with the right message. We are writing for the attention deficit mobile user and the...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    They are now looking to persona development to better understand the audience, he said. There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to start thinking about...

  3. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  4. 4 UX Tips That Will Improve Your Content Strategy

    At what stage of the purchase process does this buyer persona start to consume content from our business? Instead, create targeted content for each stage of a persona's buying process. You don't want to create a content plan that will be rolled out...

  5. Task Analysis: The Key UX Design Step Everyone Skips

    Once you've completed some of the task analysis, walk through the task flow with your persona and current design to see where your design doesn't fit the user or the task. After 25 years of user experience (UX) consulting, I can easily state that...

  6. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Group those similarities, and that becomes your buyer persona. Take a look at your buyer persona and segment off your notes into where they fit in a typical marketing funnel. The first couple runs at this content strategy process will take longer...

  7. Twitter Ads: Are You Wasting Money on Mobile?

    Interests: Do you have a Twitter user persona developed? If a user on a desktop device clicks on the tweet, they are more likely to visit the landing page than a user on a mobile device. But to reap the benefits you must understand how to test and...

  8. Small Business Social Media: 3 Tips to Get Started

    Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. Creating content that someone wants to share via Facebook means writing content that is shareable and appeals to that type...