Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
If you're stumped about what your audience might be looking for when they use a keyword, check out my post on using basic questions to create context for keywords by exploring the persona and intent behind the queries.
In this instance, you don’t even have to create a persona. You can simply join the community as yourself and add value to the user base through SEO tips and strategy. Over the last year or two that viewpoint has slowly changed as Google’s algorithm...
Interests: Do you have a Twitter user persona developed? If a user on a desktop device clicks on the tweet, they are more likely to visit the landing page than a user on a mobile device. But to reap the benefits you must understand how to test and...
Once you've found the networks and the persona for your social networks, you can then get your site ready for participation. Creating content that someone wants to share via Facebook means writing content that is shareable and appeals to that type...
Discover the goals of the business, program goals, understand customer persona data if available. User Experience: Evaluate and improve important user experience metrics like site speed, bounce rate, and time on site.
Without diligent research to support these impressions, you risk compiling an incomplete persona – one lacking vital and almost imperceptible user needs. Focusing on the user’s course through a string of ideas.
Make sure it accurately portrays your brand profile, persona, and influences. Though it started as a result of Twitter, today Klout pulls data from as many as 12 social media platforms, depending on the user’s preference.
Now is the perfect time to consider implementing a persona plan in your digital marketing strategy. As a user, you want to find the best possible answers to your queries, not fall prey to the trickery of manipulative SEO.
Persona Development: Facebook Ad Creator, Facebook Insights, Doubleclick Ad Planner For keyword research, Baidu Insights is an excellent option with free user demographics. The ongoing SEO responsibility of attaining and retaining a productive...
At my agency we create persona docs in a spreadsheet. Name the persona. Take each persona’s wants and desires and describe how your product/service fills that desire. Truth is, no matter where you're doing PPC – many companies have done persona...
It helps to assume an angry persona and pretend that you have less than 5 minutes to do anything you need to do. Determine how easy it is to upgrade, downgrade or cancel, paying close attention to the language and user experience of each.
Microsoft’s U.S.patent application, “Applying a Model of Persona to Search Results,” outlines a search system that would allow users to search the web as their favorite celebrity. The persona could also be that of a person, such as Lindsay Lohan or...
Remember your user “persona” and cater message style, design, and imaging in a way that will most appeal to this segment. It’s imperative for a user to be able to understand your business proposition quickly and efficiently.
An effective, simple concept every search marketer should leverage is the process of developing a search persona. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand...
Here's a summary of the persona we created for this client using the information that we acquired from our remarketing campaign: In other words, we’re creating a persona for your target customer. Some of the information that we acquired is more...
You'll need your own corporate Twitter feed, which brings its own problems around brand protection and also the potential for dealing with customer service enquiries, but the more followers you have, the more authoritative your Twitter persona and...
Nice: 500+ connections, 12 recommendations, and a professional background that reflects our target persona. Sort by "Connections" to get an almost "authority user" representation. One thing's for sure: with so many people active in social media...
This data set shows that, in order to have the highest propensity to get as much share of voice for any particular keyword phrase, a holistic approach to SEO that is tailored to user experience (preferably based on persona development) is critical.
Consider the possibility that users who convert more by phone have a different persona and may be searching on different keywords. This can be desirable because of the ability to upsell the user. Sometimes, even if the information is on the page...
