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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. Hashtags were a user-innovation that was later adopted by Twitter as an actual feature when Twitter decided to hyperlink...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Be Consistent With Domain Names Some other best practices with domain names are: Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for.

  3. 7 Ways to Make Your Google Search Result Stand Out

    Utilize search engine friendly file names and permalink structures to make your listing more relevant, for example, /awesome-web-page/. Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA).

  4. Remarketing Lists for Search Ads: 4 Smart Strategies

    Create a new campaign with competitor names as keywords, and bid on it only for users who have visited your site recently. Once a user has visited the site however, a whole new world opens up. That's a user who recognizes your brand now.

  5. Sequencing the DNA of the Perfect Comment [Study]

    Users like to see commenters who use their real names; nicknames are a neutral sell; anonymous commenters do deliver negativity. Since the Internet began, user-generated content (UGC) has played an important role in engaging users and encouraging...

  6. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    The lawsuit was brought about in 2010 by a plaintiff who claimed Google was disclosing sensitive and personal information to third parties when she searched for her own name and her family members' names in the search engine, and then clicked on...