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  1. 3 Steps to Create Buyer Personas & Buyer Journeys to Kick-Start Your Content Strategy

    Name specifics. Note that buyer personas and user groups are not interchangeable. It's not enough to have killer content anymore; you have to know how your audience will absorb that content. Creating killer content won't do you any good if it's not...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    For example, if you work for The Economist, don't expect to see you name appear on any of your articles. I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social...

  3. So... You Think SEO Has Changed?

    Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like canonical tags, rel=alternate syntax, and schema mark up to name a few, but it's really no different than how...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Demographics and Psychographic Segmentation: Characteristics about the individual, including name, phone, and email address as well as pertinent psychographic segmentation data that may be available. The social media revolution of the past few...