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  1. The Rise of the User Experience Marketer

    Tools like Visual Website Optimizer can help UX professionals better understand user behavior and A/B test design elements and copy. This week’s big mobile search news – that Google is adding mobile-friendly site labels in mobile SERPs – highlights...

  2. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. It can help you find new keywords to target via paid search, find new...

  3. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Those who are constantly working on gaining a competitive edge with tools and research plus improving continuity for a better user experience usually win the battle. The concept of this strategy is to hide your ads from the competition by blocking...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. While 69 percent of marketers agreed the need for...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  7. 7 Content Marketing Tips to Recover From Google Penguin

    You should be SEO conscious while you do this, but the whole point is to design an SEO strategy that will be successful even without the blessing of search traffic. So, how can you approach content marketing as an SEO strategy that's strong enough...