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  1. Forget Big Content – Small Content Is Critical to Search Success

    You need to ensure you're entertaining your audience but there is also another critical element to include in any strategy designed to win traffic from search. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  2. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. While 69 percent of marketers agreed the need for...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    As we take stride in 2014, it’s not too late to bring your team up to speed on CRO testing or to bolster your strategy if you’re already doing some testing. Design your next CRO test – or your first CRO test – with insights galore by leveraging new...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Segmentation is one of the most powerful tools we have in analytics, and user segmentation takes what we've been getting to an entirely new level. If you're building out a content marketing strategy on a website involving content at every phase of...