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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from...

  2. 14 Tips on How to Become a More Efficient SEO Professional

    Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost...

  4. Focus on Who, What and How Before Crowdfunding Your Project

    Include visuals like photos, screen shots and videos, and be available to share campaign news and surprises in real-time. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Google’s PageSpeed tools are great, as is Pingdom’s for working out what may be causing a slowdown.

  6. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    Results come back in about 2 hours as videos, narrated by the testers as they try to work their way through the tasks and questions you’ve given them: These seven low cost or free tools will help you find fresh ideas for testing and make it easier...

  7. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    While video is undeniably the best medium to showcase TRX products and programs, the TRX videos were too long, and the content was hard to find. Hetrick used boat repair tools to stitch together some extra parachute webbing, quickly tested several...