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  1. Forget Big Content – Small Content Is Critical to Search Success

    To ensure you're part of the mix, you mustensure you have a content plan that includes articles, videos, and other content designed to answer the very things your audience is already searching for. By typing in a number of key phrases into the...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Most content management systems can also create sitemaps – be sure to...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    Videos are prominently featured in Facebook feeds organically. The tools to consolidate management of these channels simply don't exist – that or the channels themselves are not sophisticated enough to have APIs, etc.looking at you LinkedIN Ads!

  4. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Analytics In-Product Help Videos In-product help videos are now available throughout the GA interface, available to explain, expand and guide users through proper implementation and reporting. There was no mention at all of Google Webmaster...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Twitter Partners With BBC America to Promote Branded Videos – MashableThe first "in-Tweet branded video synced to entertainment TV series". Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from...

  6. 14 Tips on How to Become a More Efficient SEO Professional

    Pocket is a useful tool that allows you to easily store interesting articles, videos, or snippets of text in an accessible place for consumption at a more appropriate time (e.g.during your commute or while you’re sitting on the sofa at home).

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Content Value - User-Generated Content (UGC) Videos: GOAL: Grow Awareness, Aid Conversion (Social Proof), Reduce Video Costs user-generated brand videos X _____% brand-produced video quality X $_____ equivalent brand-produced video total cost...

  8. Focus on Who, What and How Before Crowdfunding Your Project

    Include visuals like photos, screen shots and videos, and be available to share campaign news and surprises in real-time. Organize current contacts via customer relationship management (CRM) and/or email marketing tools to help with inbound and...

  9. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Retailers like kiddicare.com have produced spectacular results by creating simple product review videos for hundreds of products. Google’s PageSpeed tools are great, as is Pingdom’s for working out what may be causing a slowdown.