Technology is a Necessity, Not a Luxury Many times, a search query can have ambiguous intent (does “Paris hotels” refer to Paris, France or Paris, Texas? Take the previous example of “paris hotels. Relevance – This is the vaguest of the signals...
Currently, site owners seeking to improve their search rankings do not have the same luxury. A score of 1 could be considered a relevant match, with relevant context - such as an introduction to a Hotels in Europe website.
Read my case study for luxury hotels as an example of solving a user problem while building links at the same time. All three companies used basic principles to achieve success by solving a user problem, keeping things simple, and building...
Consider the concierge at luxury hotels. Just solve a user problem. The question now: "What user problems or issues can you solve for your particular industry? Here's one example in the travel and hospitality industry.
I was reminded of Wasserstein's advice while reading "Link Building Case Study for Luxury Hotels" by my Link Love cohort, Justilien Gaspard. In the "Build Links by Fighting Conventional Wisdom" section, Justilien gave the example of a hotel...
Consider the concierge at luxury hotels. Just solve a user problem. The question now: "What user problems or issues can you solve for your particular industry? Here's one example in the travel and hospitality industry.
In today's Link Love column, "Link Building Case Study for Luxury Hotels," Justilien Gaspard shows how a hotel's Web site can improve guest satisfaction and branding. Just solve a user problem, like a concierge at a luxury hotel.
