The SEO difference for mobile apps is that the page on which the app lives is what needs to be optimized, not the app itself. Other than cross-linking with the app store and using specific metadata attributes, optimizing the content on the page...
Supposedly, this is necessary in order to make our lives easier and enhance our privacy? As user data, we all share a common value. Since the government has decided that it's too much trouble for us to have to enter our various user names and...
Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Such sharing will provide instant marketing, negative or positive, for...
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
We constantly fuss about privacy issues and being served ads on Facebook yet we're still using it to show off our kids' latest photos, tell everyone about our amazing vacation, inspire jealousy about how awesome our lives are, spout off about...
There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. With the Internet itself not expected to reach a majority of China's vast population until 2015, Qzone may even be able to...
How many global marketers reading this have ever tried to get feedback on a country-level and incorporate it specifically for that region’s content, if it lives on a main domain? Site structure, as well as feedback from phone-in clients, often gets...
By including SEO - the set of best practices around helping web content appear in search results - government can insure their services, activities, and positions are issues are front and center in the everyday lives of the public.
If they do offer the service, ask for a link anyway in case one of their patients lives 30 miles away from their office but only 5 miles away from you and needs to get Fluffy trimmed on a tight schedule.
The Olympics are interesting because so many athletes spend their entire lives playing and practicing for one event or race where glory or defeat is attained in as little as 10 seconds. Do some searches see what the user sees don’t just assume that...
Walmart is an amazing story of entrepreneurship and, as one of the world's most powerful brands, touches millions of lives every day,” Mayer said in a statement. Prior to her current role, which began in 2010, she was Google’s vice president of...
I hope that today’s announcement of Google Racing will mark another step along this path, and spur innovations that improve the daily lives of people all over the world,” wrote Google co-founder Sergey Brin.
In much the same way that Rockefeller undersold competitors only to jump the prices to extreme highs once the competition had closed their doors, Google would have inordinate amounts of power over consumers' lives.
It’s being woven into their everyday lives. The idea is that, when pressed, these will generate updates that are bounced around the news feeds of the 130 people to which the average Facebook user is connected.
The cell phone is where people go to fill their down time and find information to guide their daily lives. QR Codes in all forms of PR and advertising will be more and more prevalent as these pixilated boxes can be quickly scanned by smartphones to...
That data is kept and associated on the level you don’t see, the one most people don’t realize exists, it lives in the invisible layer of technology that most people are unaware of, and so they do not protest it.
Consequently, with the loss of ingenuity and leadership from our star search engine, the Google user lost an opportunity to access information that could save thousands of lives and billions of dollars annually, and an unquantifiable amount of...
Ecommerce lives and dies on its conversion rate. Use User Voice surveys like those available for free from 4Q or make your own with SurveyMonkey. I'd also hope that Cutts isn't deliberately being disingenuous by suggesting that local country TLDs...
While Yandex previously offered some locally relevant search suggestions, now all of them are based on where the user lives. Yandex search suggestions are now based on a user's location. Local Search Google's Mayer: "We Do Have Too Many Products...
What Role Should the Government Play in Our (Searching) Lives? Tokyo 'seizes Google user records' over video leak - AFP Here's a roundup of this week's columns and news stories for the week of Nov.to 12, as reported by Search Engine Watch, as well...
