Many also offer sophisticated graphic user interfaces to make otherwise development-heavy changes quick and easy for business users and marketers. As I wrote in my web analytics 2012 year in review, tag management is primed for a blowout year in 2013.
With the Google AdWords Editor/Bing Ads Editor you can do pretty much everything in terms of campaign and bid management that is possible within the AdWords or Bing Ads interfaces. On top of enabling you to optimize your site to make it more user...
Chow said she came up with the concept over a conversation about long-distance relationships and the limitations of video chat interfaces like Skype. Connecting it to Facebook conceptually was simply a way to explore how social media might push...
Apple’s Siri has a bit of a head start when it comes to creating usable interfaces and platforms that place semantic data at its heart because it does not have a muddied and artificial link graph to contend with.
Unfortunately, for better or worse, most of us just didn’t have the time to learn two different interfaces. You'll need your Adwords user name, password, and account number - once entered, just follow the steps in Desktop and you’re off and running!
That triggers a chain of events that leads to a Google ad or a Facebook ad, customized and optimized to those interfaces. The idea is that, when pressed, these will generate updates that are bounced around the news feeds of the 130 people to which...
Google is trying too often to predict what people want and deliver it to them, as opposed to creating interfaces and workflows people could get on board with. He’s not really an experienced G+ user. Unfortunately, it was late at night.
Since then, Google's various properties have been implementing updated, attractive interfaces that streamline user options. The entire user interface has been changed dramatically; much of the color scheme, placement, and navigation is...
Additionally, the new Twitter has a variety of upgrades, and with Twitter working on the implementation of an ad system, making design choices around two different interfaces just wasn't logical. This new attempt keeps to the service's devotion to...
Google Body is also more of technology feat and an experiment in interfaces rather than a learning tool. However, my only gripe with this tool is that, as an experienced web user who wants information fast, the BodyMaps experience feels too...
Since most agree that social media is about conversations, it's easy to recognize there is great value to designing interfaces that best enable them. While most discussions on social design encompass the practice of creating optimized user...
For those that do not speak English, some of the services providers like Google and Facebook provide their user interfaces in most of the major languages worldwide, so setting up a campaign should be relatively easy.
However, real-time search has introduced new experiences to the standard search interface, such as moving results and trending topics -- are these new interfaces and result types causing a shift in user behavior?
It's got little to no relationship to the (more or less) expected layouts of computer game interfaces. It contains the user interface, and gives you access to the features you theoretically need to navigate successfully and do the things you need...
Everyone seems to be cleaning up their interfaces today. However unlike the aforementioned competitor, this project was not created from a 20% employee time allocation, and instead took months of "brainstorming, researching, designing, engineering...
Facebook, Twitter, and LinkedIn all provide Application Programming Interfaces (APIs) that allow third-party websites and programs to access and manipulate the social graph data that those services contain.
Affective Interfaces (AI) is a startup with a powerful emotional recognition technology that can support marketers and brands in their go-to-market strategies. Hence, facial emotions can be decrypted and analyzed through Affective Interfaces' tools.
The tactics for which you can target specific geographic locations differs between the two PPC interfaces. Both interfaces allow you to implement negative keywords. Within Yahoo Search Marketing the location of a user is determined by:
Obviously search engine interfaces need to be tailored to the device. However, it's first to market -- and as an iPad user myself, I'm beginning to glimpse how the device will have an impact on search and digital strategies going forward.
This is where search engines need to think about how their interfaces and results will work on any number of new devices. How will search engines know what is important, or whether something is more important for a mobile user than a tablet or...
