Just as mobile optimization covers how content is displayed, mobile content strategy ensures that the right content is shown within that optimized interface. Content strategy is all about matching visitor intent with the right message to meet user...
Despite mostly negative reviews from users, Facebook's custom Android user interface Facebook Home has surpassed 500,000 downloads. While 500,000 downloads in nine days sounds like quite an acomplishment, one savvy tweeter pointed out that this...
On the web analytics side the human interface is obviously a keyboard and a mouse; whereas, on the mobile side the human interface is gestural and touch-based and there's just a lot more that can go wrong.
Unruly Analytics is super easy to use, has a sleek user interface and offers beautiful data visualization which updates in split seconds.said Irène Labus, Analytics Director of Havas, who has been beta-testing the product.
This would provide very little new in terms of search results, but would instead provide a different interface for results, and perhaps more instantaneous searching while on the go. Such sharing will provide instant marketing, negative or positive...
In addition, most vendors offer an easy to use interface that decouples the code and the business reporting requirements, making the addition of tags as easy as dragging and dropping object-oriented rules, making it literally klutz-proof (notice I...
A new Google Places for Business interface rolls out. Google Places for Business gets a new interface with more Google+ integration. With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve...
Put all variations in the interface so the URL does not change no matter what options are selected (the best way in Audette's opinion). You can’t truly have a successful search engine optimization (SEO) program without evaluating your performance...
A lot of insightful data is contained within the Facebook Insights user interface (UI) and even richer data if you make use of the API or a robust social analytics tool. The challenge is that it takes a significant amount of computing power to be...
So instead of creating a new application from scratch, we looked at existing platforms that met our technology requirements, and then narrowed it down based on the simplicity of the interface; it had to be simple enough to allow for the quick on...
Facebook also said it would invest in scaling Atlas' back-end measurement system and enhancing advertiser tools for the desktop and mobile, as well as working to improve the user interface. As long expected, Facebook today said that it has agreed...
This is simple to execute on within the AdWords interface, just create Product Targets for each individual SKU that you'd like to merchandise separately from the others. Aligning Your Feed Content to User Intent
According to Bing's Community Blog announcement, the new interface "marries design and performance" with the goal of making it easier to browse your friends' photos. Continuing this theme, Bing revamped the Friends Photos Search interface with a...
The visually appealing interface for ad scheduling has gone but in its place is a list-based control. This is less useful in the AdWords interface currently. You can't boost mobile bids at lunch time and then desktop bids in the afternoon, despite...
In addition, similar targeting improvements in the AdWords interface that allow advertisers to define lists based on URLs instead of creating new codes, are really advanced level features that move the dial on any PPC account.
Skype began including demographically targeted ads in its interface in March 2011, displaying them in the home tab of Skype for Windows. Venkatachalam said that a large and growing percent of portion of the user base accesses Skype on mobile, with...
This is noted by Google themselves with the message below shown in the URL Parameter Handling user interface. Tracking user behavior within internal linking. Most ecommerce sites have hundreds of ways to change how products are displayed in...
For this new release, we've completely redone the backend and user interface to take advantage of Twitter cards. Supporting Twitter cards on the backend means we can more directly improve the user experience in our native apps," Loreto added.
The best part of your day is getting knee-deep in the AdWords interface – except for that tab on the far right. Weave your deep knowledge of the product and the user into your design. In search, our ad is a "reaction,” designed to appeal to a...
Your bounce rate can be as much about how you define your macro and micro conversions (put simply, those large and small actions your customer takes which further the goals of your website or business) and to some degree you can very easily force...
