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User Interface

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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Is the UI a "what you see is what you get" (WYSIWYG) interface? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Which platforms and technologies does [VENDOR NAME] currently interface with...

  2. Mobile Advertising Measurement: Winning the Long Game

    High open rates but low registrations rates can be indicative of a poorly designed user experience or a complicated interface. Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad.

  3. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    The user interface was weak, the content (which was thin) was located down the page, and if you did click on anything on that page, you were taken to an order form. If you have read my posts about Panda over the years, then you know that user...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    However, issues do arise when brands rely on their desktop user-interface to also serve as the tablet user-interface. The optimal solution is for brands to provide the same content available to desktop users, but in a user-interface designed for...

  5. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    When an engineer sees 100 users doing the same thing 100 different ways, they think that they need to design an interface flexible enough to allow anyone to perform the task any way they want. When a UX designers sees 100 users doing the same thing...

  6. The 4 Most Interesting Features in Google Shopping Campaigns

    With this update, Google is finally giving retailers SKU level detail around their PLA performance in both the interface and via their API. One example of this is the ability to create a campaign around all items that are on promotion such that...

  7. 4 UX Tips That Will Improve Your Content Strategy

    UX reviews take into account the visual appeal of a user interface. User experience (UX) focused marketing doesn't just extend to an optimized experience on your website. It's time that our content strategies focus on the user as much as our...

  8. Yandex & Google: A Big Change for Russia's Display Ad Market

    Sell-side platforms: Have their own interface, allowing management of advertising inventory for publishers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs...

  9. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Here's a screenshot of this in-app game category in the AdWords interface: Most User Engagement Metrics Were Weak Our second strategy was based on user demographics (utilizing age, gender, and cookie-based initiatives such as Similar Audiences).