In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
These should generally include visitor behavior, organic rankings, and social interaction. Leverage audience market data, survey results, and need states to create personas and user stories. A company's executive team should sit with the lead...
Make the most and build on each interaction. Slaby explained the importance of creating a valuable experience for long-time supporters, empowering them to “teach” new members to the community, while addressing the motivating factors that inspired...
How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people feel about your brand, about your app and about the interaction with you as a company.
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. In the long run, the brand names secure rankings through depth of content, trust in brand...
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
Think through a user interaction and sketch the concept. We're going to list each step of the interaction as we imagine it. This will be one interaction for our lead generation site. The most important part of these concept sketches are to...
Static information that doesn't change or reflect user interaction, device, or other forms of potential impact on experience. Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the...
Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. The purpose is to make it easy for a user to convert. And as a marketer, what if you can access that data so you can deliver an...
The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests. If you are a current Google Analytics user, there are no instructions as of yet to convert your current...
That could make Facebook host more often to the types of discussion and interaction about TV shows that frequently occur on Twitter, notes Jean-Philippe Gaudette, social media strategist at Codmorse, a Montreal-based web agency.
A digital environment capable of delivering information and solutions and promoting interaction between people, places, and things to support the goals of the organization it was created for. Despite the stated goal by 78 percent of those surveyed...
Just having that one-on-one interaction and putting a real human “face” to the customer can speak volumes. Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such as...
Because Google outlines how to deploy Social Analytics to generate more detailed reports reflecting social interaction with the website, it is likely they are equally interested in this data. In a recent presentation, Duane Forrester shared the...
Alongside this is interaction data such as pages per visit and time on site to help you understand the type of users coming from the site. This separated out the data for both assisted and last interaction conversions, both of which would never be...
Engagement’ for Twitter Ads means a human interaction with the tweet which includes: a click on the Tweet to expand it, a click on a link, a click on a hashtag, a click on a photo link, a click on the Twitter profile, a retweet, a favorite, or a...
Every interaction is a chance to make a positive impression, and if nothing else, we’ve seen just how bad a situation can become when feedback is mismanaged on social media. A recent BazaarVoice study –one that analyzed conversations across 26...
Organically, the users determine whether a video is successful based on the view count, interaction and the number of different sites where the video has been embedded. We also put all of our commercials on YouTube and we've been using YouTube to...
This report analyzes what types of posts get the most interaction, and what type of interactions. The News Feed report will provide data for ads that are placed in a user’s News Feed. Here we explore the different types of Facebook reports to...
My next few articles will dive deeper into the different roles that engagement, intent, actions, and interaction play throughout the search process and underscore how engagement should be a key factor in query research, SEO tactics, reporting...
