Time Decay: The longer a piece of content is up, the less valuable it becomes, so fresh content that drives new and repeated interaction is important. Beckman went on to say, just as Google has PageRank, which is based off of about 200 different...
The quality, depth of teaching and interaction of this course, A Beginners Guide to Irrational Behaviour by Dan Areily of Duke University was just superb – and relevant to anyone interested in the art of persuasion.
The interaction of display and search together is more powerful than you may realize if you look at them individually. The next time the user sees one of your banners or does a generic keyword search and sees your text ad, he'll likely recognize...
The report reads from the left to right and each column is a step (interaction) in the visitor path on your website. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think.
As engagement with the app progresses, customized content begins to filter into the UI in the form of categorical “cards” – weather alerts, breaking news, calendar reminders and so forth – all compiled based on past behavior, current context, and...
The cultivation of relationships and interaction is much more effective, and easier to manage consistently, when all action, conversion-related conversations are directed to one source – the website. The website affords greater flexibility in...
Your mobile consumers are essentially telling you what they want and how they want it, and by identifying mobile user activity related to device during the length of their path to purchase, you can better engage and guide their split mobile...
This report shows us how many visits and the on page interaction that has been seen for different languages. Instead it relies on the user navigating to their settings to change the language if they feel the need.
In a patent filed by Yahoo a few years back, (and excellently uncovered and covered by Bill Slawski) signals for success include site engagement metrics and a recognition of user interaction as a key metric to measuring satisfaction.
These should generally include visitor behavior, organic rankings, and social interaction. Leverage audience market data, survey results, and need states to create personas and user stories. A company's executive team should sit with the lead...
Make the most and build on each interaction. Slaby explained the importance of creating a valuable experience for long-time supporters, empowering them to “teach” new members to the community, while addressing the motivating factors that inspired...
How Often the App is used by Visitors: Visitor intent and visitor metrics are great and it can tell you a lot more about how people feel about your brand, about your app and about the interaction with you as a company.
By monitoring user interaction on a per query basis, website owners can identify consistencies or deficiencies in matches of search intent to site content. In the long run, the brand names secure rankings through depth of content, trust in brand...
Many verticals see little to no social interaction and without big pots of social data a system that qualifies link quality by the number of social shares across site or piece of content can't work effectively.
Think through a user interaction and sketch the concept. We're going to list each step of the interaction as we imagine it. This will be one interaction for our lead generation site. The most important part of these concept sketches are to...
Static information that doesn't change or reflect user interaction, device, or other forms of potential impact on experience. Branigan defined true next generation architecture as the design of ecosystems that incorporate at a deep level the...
Dana noted that 25 percent of all social media users have interaction with their phone within 5 minutes of waking up. The purpose is to make it easy for a user to convert. And as a marketer, what if you can access that data so you can deliver an...
The new Measurement Protocol allows web developers to send raw uesr interaction data directly to Google Analytics servers using HTTP requests. If you are a current Google Analytics user, there are no instructions as of yet to convert your current...
That could make Facebook host more often to the types of discussion and interaction about TV shows that frequently occur on Twitter, notes Jean-Philippe Gaudette, social media strategist at Codmorse, a Montreal-based web agency.
A digital environment capable of delivering information and solutions and promoting interaction between people, places, and things to support the goals of the organization it was created for. Despite the stated goal by 78 percent of those surveyed...
