SEO News

User Intent Approach Search

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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    After all, the best advertisers go to great lengths to ensure their campaigns respond to searchers' intent and deliver a relevant experience. Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Social media, search, email, video, and all other owned assets must be driven by quality and intent. As the lines blur between website user experience, publishing content, sharing on social media, and optimization for search and visibility across...

  3. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    Web designers know what the original design intent is, and they have an eye for the visual details. Do you have the right buttons and social plugins installed for what you are trying to accomplish and what you want the user to be able to do?

  4. Linkable Asset Strategy: How to Pick & Prioritize Assets

    In those instances, you want to adjust your offer to match user intent (more on monetization later…) Typically, the intent of the user will determine your offer. Even though search demand is a goal, you want to factor in the intent of that traffic.

  5. Landing Page Optimization: How to Identify Testing Opportunities

    It’s about understanding the bigger macro behaviors of those people, your potential customers, to see how long does it take them to complete something, what’s their intent, and so on. And it actually will display that test in real-time to the user.