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  1. Google's Universal Privacy Policy Class Action Lawsuit Dismissed

    A lawsuit against Google over their universal privacy policy has been dismissed by a California judge. Attorneys General and privacy groups including EPIC tried and failed to stop the implementation of Google's new privacy policy early in 2012...

  2. 4 Google Changes and How Online Merchants Can Adapt

    For users, this update can be a bit disconcerting, but mimics a similar Facebook policy. The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption.

  3. 9 Ways to Prepare for a Future Without Cookie Tracking

    Ensure your privacy policy is up to date and fully transparent. Ensure correlating verbiage between your privacy policy and acceptable use policy are complementary. For the most part, do not track legislation is often misunderstood by the general...

  4. Google to Pay $8.5 Million to Settle Search Query Privacy Case

    If accepted by the court, the settlement will resolve allegations Google violated its privacy policy by sending search queries to third parties. As part of the settlement, Google agreed to revise the FAQ section of its privacy policy, but did not...

  5. Is Google's Unified Privacy Policy Illegal in Europe?

    Google has repeatedly put profit ahead of user privacy and the way that the company ignored concerns from regulators around the world when it changed its privacy policy showed just how little regard it has for the law,” he said.

  6. Google as Your Identity Provider: Where Are We Now?

    Changing of Google Privacy Policy from US to EU. No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like...

  7. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    By September 2011, Yelp was testifying against Googlein the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights. There is a fundamental conflict between being a search provider and a content provider,” Consumer Watchdog Privacy...

  8. Google AdWords for Video Launches with Improved Targeting on YouTube

    What does the new Google privacy policy, YouTube and Trueview metrics all have in common? Interest/Topic Targeting - Not a new feature per se, but with Google's all-in-one privacy policy now applicable to YouTube, interest/topic targeting is likely...